{"id":11776,"date":"2023-10-11T12:49:10","date_gmt":"2023-10-11T10:49:10","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=11776"},"modified":"2023-10-11T12:49:12","modified_gmt":"2023-10-11T10:49:12","slug":"5-snadnych-kroku-k-uspesne-vanocni-sezone","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/5-snadnych-kroku-k-uspesne-vanocni-sezone\/","title":{"rendered":"5 snadn\u00fdch krok\u016f k \u00fasp\u011b\u0161n\u00e9 v\u00e1no\u010dn\u00ed sez\u00f3n\u011b"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">V\u00e1no\u010dn\u00ed obdob\u00ed je tradi\u010dn\u011b pro e-commerce obdob\u00edm n\u00e1kupn\u00edho boomu. U n\u011bkter\u00fdch e-shop\u016f dokonce s potenci\u00e1lem a\u017e 30 % p\u0159\u00edjm\u016f z cel\u00e9ho roku. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nepodce\u0148te p\u0159\u00edpravu na sez\u00f3nu. V GoPay nehrajeme na gatekeeping, a proto v\u00e1m p\u0159in\u00e1\u0161\u00edme 5 super tip\u016f, jak z leto\u0161n\u00ed sez\u00f3ny vyt\u011b\u017eit maximum!<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">1. Rozproud\u011bte marketingov\u00e9 kampan\u011b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V p\u0159edv\u00e1no\u010dn\u00edm obdob\u00ed hledaj\u00ed va\u0161i z\u00e1kazn\u00edci d\u00e1rky pro sv\u00e9 bl\u00edzk\u00e9. V\u00fdb\u011br d\u00e1rku m\u016f\u017ee zamotat ale hlavu. Nab\u00eddn\u011bte sv\u00fdm z\u00e1kazn\u00edk\u016fm inspiraci!<br><br>V tomto obdob\u00ed by v\u00e1\u0161 e-shop by m\u011bl b\u00fdt vid\u011bt. <strong>Investujte do marketingov\u00fdch kampan\u00ed a tvo\u0159te inspirativn\u00ed obsah t\u00e9maticky spojen\u00fd s V\u00e1noci.<\/strong> Pi\u0161te v\u00e1no\u010dn\u00ed blogov\u00e9 p\u0159\u00edsp\u011bvky a PR \u010dl\u00e1nky, aktivn\u011b sd\u00edlejte v\u00e1no\u010dn\u00ed obsah na soci\u00e1ln\u00edch s\u00edt\u00edch a p\u0159izp\u016fsobte i prodejn\u00ed e-maily t\u00e9matu V\u00e1noc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zvolte vhodn\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b podle va\u0161\u00ed c\u00edlov\u00e9 skupiny. Facebook, Instagram nebo TikTok? P\u0159ipravte si obsahov\u00fd pl\u00e1n, rozho\u010fte s\u00edt\u011b a vytvo\u0159te v\u00e1no\u010dn\u00ed reklamy c\u00edlen\u00e9 na slevy a s atraktivn\u00edmi vizu\u00e1ly. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vyu\u017eijte tak\u00e9 s\u00edlu PPC kampan\u00ed, abyste podpo\u0159ili va\u0161e nejprod\u00e1van\u011bj\u0161\u00ed produkty a pomohli z\u00e1kazn\u00edk\u016fm vybrat ide\u00e1ln\u00ed d\u00e1rky. Pr\u016fb\u011b\u017en\u011b monitorujte v\u00fdsledky kampan\u00ed, abyste je mohli upravovat podle pot\u0159eby.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nem\u00e1te na v\u00e1no\u010dn\u00ed marketing dostate\u010dn\u00fd rozpo\u010det? Pomocnou ruku v\u00e1m m\u016f\u017ee podat GoPay financov\u00e1n\u00ed, d\u00edky kter\u00e9mu m\u016f\u017eete na va\u0161e aktivity z\u00edskat a\u017e 1 500 000 K\u010d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/cs\/financovani\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-4-1024x536.jpg\" alt=\"\" class=\"wp-image-11850\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-4-1024x536.jpg 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-4-300x157.jpg 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-4-768x402.jpg 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-4-610x319.jpg 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-4.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. Informujte z\u00e1kazn\u00edky o mo\u017enostech dopravy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Doprava m\u016f\u017ee b\u00fdt rozhoduj\u00edc\u00edm faktorem pro z\u00e1kazn\u00edky, kte\u0159\u00ed nakupuj\u00ed d\u00e1rky na posledn\u00ed chv\u00edli. <strong>V sez\u00f3n\u011b na va\u0161em webu ka\u017ed\u00fd den aktualizujte datum, do kter\u00e9ho z\u00e1kazn\u00edci mohou dostat svou objedn\u00e1vku. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zva\u017ete tak\u00e9 nab\u00eddku dopravy zdarma nebo od ur\u010dit\u00e9 \u010d\u00e1stky. Tento krok m\u016f\u017ee k n\u00e1kupu na va\u0161em e-shopu motivovat nejen spo\u0159iv\u00e9 z\u00e1kazn\u00edky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u016fle\u017eit\u00e9 je tak\u00e9 z\u00e1kazn\u00edky pr\u016fb\u011b\u017en\u011b informovat o stavu jejich objedn\u00e1vky a doru\u010den\u00ed. Vyu\u017eijte e-mailov\u00e9 notifikace a informujte z\u00e1kazn\u00edky o pohybu jejich objedn\u00e1vek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V neposledn\u00ed \u0159ad\u011b se zam\u011b\u0159te na transparentn\u011b zpracovan\u00e9 podm\u00ednky vr\u00e1cen\u00ed zbo\u017e\u00ed a reklamac\u00ed, kter\u00e9 tak\u00e9 pomohou z\u00edskat d\u016fv\u011bru z\u00e1kazn\u00edk\u016f ve v\u00e1\u0161 e-shop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Zkontrolujte technickou str\u00e1nku e-shopu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e1no\u010dn\u00ed obdob\u00ed p\u0159inese vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost e-shopu, a proto mus\u00ed b\u00fdt v\u00e1\u0161 e-shop p\u0159ipraven\u00fd na zv\u00fd\u0161en\u00fd provoz.<strong> Pomal\u00fd web m\u016f\u017ee odradit nejednoho z\u00e1kazn\u00edka od n\u00e1kupu.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159es n\u00e1stroj Google PageSpeed Insights zkontrolujte, ve kter\u00fdch oblastech v\u00e1\u0161 e-shop nedosahuje optim\u00e1ln\u00ed rychlosti. Hodn\u011b pr\u00e1ce dok\u00e1\u017ee ud\u011blat i optimalizace obr\u00e1zk\u016f. Pokud na tuto \u010dinnost nenach\u00e1z\u00edte kapacity, kontaktujte s p\u0159edstihem va\u0161eho webmastera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ujist\u011bte se, \u017ee je v\u00e1\u0161 e-shop optimalizovan\u00fd pro mobiln\u00ed za\u0159\u00edzen\u00ed a tablety. St\u00e1le v\u00edce z\u00e1kazn\u00edk\u016f vyu\u017e\u00edv\u00e1 pro sv\u00e9 online n\u00e1kupy pr\u00e1v\u011b tyto za\u0159\u00edzen\u00ed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S UX specialistou tak\u00e9 zkonzultuje, zda jsou va\u0161e naviga\u010dn\u00ed menu dostate\u010dn\u011b p\u0159ehledn\u00e1. Kategorie pojmenov\u00e1vejte jasn\u011b, mimo to byste tak\u00e9 m\u011bli poskytovat roz\u0161\u00ed\u0159en\u00e9 vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 funguje na principu filtrace zbo\u017e\u00ed dle jednotliv\u00fdch parametr\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. P\u0159edz\u00e1sobte se<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e1no\u010dn\u00ed sez\u00f3na b\u00fdv\u00e1 ve znamen\u00ed vysok\u00e9 popt\u00e1vky. <strong>Analyzujte historick\u00e1 data z p\u0159edchoz\u00edch sez\u00f3n a nakupte dostate\u010dn\u00e9 mno\u017estv\u00ed popul\u00e1rn\u00edch produkt\u016f.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159edz\u00e1sobte se tak\u00e9 u m\u00e9n\u011b prod\u00e1van\u00fdch polo\u017eek, proto\u017ee i ty mohou b\u00fdt b\u011bhem V\u00e1noc \u017e\u00e1dan\u00e9. <strong>U\u017e nyn\u00ed se spojte se sv\u00fdmi dodavateli a zajist\u011bte, zda v\u00e1m<\/strong> <strong>budou schopni dodat zbo\u017e\u00ed v\u010das.<\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vytvo\u0159te tak\u00e9 speci\u00e1ln\u00ed d\u00e1rkov\u00e9 bal\u00ed\u010dky, do kter\u00fdch m\u016f\u017eete zahrnout v\u00edce produkt\u016f. Ty jsou o toti\u017e o V\u00e1noc\u00edch velice obl\u00edben\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159em\u00fd\u0161l\u00edte, kde na toto v\u0161echno vezmete prost\u0159edky? D\u00edky financov\u00e1n\u00ed si nenabour\u00e1te cash flow a zbydou v\u00e1m pen\u00edze i na ostatn\u00ed kritick\u00e9 investice. V r\u00e1mci GoPay financov\u00e1n\u00ed si m\u016f\u017eete vyp\u016fj\u010dit nejen na n\u00e1kup v\u011bt\u0161\u00edho objemu z\u00e1sob. Va\u0161e \u017e\u00e1dost nav\u00edc projde schvalovac\u00edm procesem bleskov\u011b. Moc dob\u0159e toti\u017e v\u00edme, jak rychle pot\u0159ebujete tyto d\u016fle\u017eit\u00e9 kroky \u0159e\u0161it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/cs\/financovani\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-1024x536.jpg\" alt=\"\" class=\"wp-image-11794\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-1024x536.jpg 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-300x157.jpg 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-768x402.jpg 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-610x319.jpg 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. Excelentn\u00ed z\u00e1kaznick\u00e1 podpora = kl\u00ed\u010d k \u00fasp\u011bchu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kvalitn\u00ed z\u00e1kaznick\u00e1 podpora je kl\u00ed\u010dem k \u00fasp\u011bchu jak b\u011bhem roku, tak o V\u00e1noc\u00edch obzvl\u00e1\u0161\u0165. <strong>Rychle reagujte na e-maily a zpr\u00e1vy a bu\u010fte k dispozici co nejd\u00e9le i na telefonu.<\/strong> Pozitivn\u00ed z\u00e1kaznick\u00e1 zku\u0161enost v\u00e1m m\u016f\u017ee zajistit n\u00e1vrat z\u00e1kazn\u00edk\u016f i po V\u00e1noc\u00edch. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161i zam\u011bstnanci by m\u011bli dob\u0159e rozum\u011bt va\u0161im produkt\u016fm, aby poskytovali rychl\u00e9 a profesion\u00e1ln\u00ed odpov\u011bdi. M\u016f\u017eete zav\u010dasu za\u0159\u00eddit sv\u00fdm zam\u011bstnanc\u016fm i dodate\u010dn\u00e9 \u0161kolen\u00ed, aby byli na sez\u00f3nu maxim\u00e1ln\u011b p\u0159ipraven\u00ed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vyu\u017eijte personalizaci ve sv\u016fj prosp\u011bch. Oslovujte z\u00e1kazn\u00edky jejich jm\u00e9ny a personalizujte komunikaci. Ukl\u00e1dejte jejich preference, dok\u00e1\u017eete tak l\u00e9pe doporu\u010dit relevantn\u00ed produkty. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nezapom\u00ednejte na to, \u017ee V\u00e1noce mohou b\u00fdt stresuj\u00edc\u00edm obdob\u00edm. Usnadn\u011bte z\u00e1kazn\u00edk\u016fm komunikaci a jednejte s maxim\u00e1ln\u00ed empati\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e1no\u010dn\u00ed obdob\u00ed je tradi\u010dn\u011b pro e-commerce obdob\u00edm n\u00e1kupn\u00edho boomu. U n\u011bkter\u00fdch e-shop\u016f dokonce s potenci\u00e1lem a\u017e 30 % p\u0159\u00edjm\u016f z cel\u00e9ho roku. Nepodce\u0148te p\u0159\u00edpravu na sez\u00f3nu. V GoPay nehrajeme na gatekeeping, a proto v\u00e1m p\u0159in\u00e1\u0161\u00edme 5 super tip\u016f, jak z leto\u0161n\u00ed sez\u00f3ny vyt\u011b\u017eit maximum!<\/p>\n","protected":false},"author":27,"featured_media":11791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[67,53,68,66],"coauthors":[51],"class_list":["post-11776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani","tag-e-commerce","tag-e-shopy","tag-gopay-financovani","tag-tipy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 snadn\u00fdch krok\u016f k \u00fasp\u011b\u0161n\u00e9 v\u00e1no\u010dn\u00ed sez\u00f3n\u011b | GoPay blog<\/title>\n<meta name=\"description\" content=\"V\u00e1noce jsou za dve\u0159mi. Je v\u00e1\u0161 e-shop ready? Nepodce\u0148te p\u0159\u00edpravu na sez\u00f3nu. S t\u011bmito tipy vyt\u011b\u017e\u00edte z leto\u0161n\u00ed sez\u00f3ny maxim\u00e1ln\u00ed \u00fasp\u011bch!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/5-snadnych-kroku-k-uspesne-vanocni-sezone\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 snadn\u00fdch krok\u016f k \u00fasp\u011b\u0161n\u00e9 v\u00e1no\u010dn\u00ed sez\u00f3n\u011b\" \/>\n<meta property=\"og:description\" content=\"V\u00e1noce jsou za dve\u0159mi. Je v\u00e1\u0161 e-shop ready? Nepodce\u0148te p\u0159\u00edpravu na sez\u00f3nu. S t\u011bmito tipy vyt\u011b\u017e\u00edte z leto\u0161n\u00ed sez\u00f3ny maxim\u00e1ln\u00ed \u00fasp\u011bch!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gopay.com\/blog\/5-snadnych-kroku-k-uspesne-vanocni-sezone\/\" \/>\n<meta property=\"og:site_name\" content=\"GoPay blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gopay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-11T10:49:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-11T10:49:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tamara Koschantov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"5 snadn\u00fdch krok\u016f k \u00fasp\u011b\u0161n\u00e9 v\u00e1no\u010dn\u00ed sez\u00f3n\u011b\" \/>\n<meta name=\"twitter:description\" content=\"V\u00e1noce jsou za dve\u0159mi. Je v\u00e1\u0161 e-shop ready? Nepodce\u0148te p\u0159\u00edpravu na sez\u00f3nu. S t\u011bmito tipy vyt\u011b\u017e\u00edte z leto\u0161n\u00ed sez\u00f3ny maxim\u00e1ln\u00ed \u00fasp\u011bch!\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/4.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:site\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tamara Koschantov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Tamara Koschantov\u00e1\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/5-snadnych-kroku-k-uspesne-vanocni-sezone\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/5-snadnych-kroku-k-uspesne-vanocni-sezone\\\/\"},\"author\":{\"name\":\"Tamara Koschantov\u00e1\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/3c924fab9558501c2bf0d8fca72b4cdb\"},\"headline\":\"5 snadn\u00fdch krok\u016f k \u00fasp\u011b\u0161n\u00e9 v\u00e1no\u010dn\u00ed sez\u00f3n\u011b\",\"datePublished\":\"2023-10-11T10:49:10+00:00\",\"dateModified\":\"2023-10-11T10:49:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/5-snadnych-kroku-k-uspesne-vanocni-sezone\\\/\"},\"wordCount\":969,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/5-snadnych-kroku-k-uspesne-vanocni-sezone\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/4.jpg\",\"keywords\":[\"e-commerce\",\"e-shopy\",\"GoPay Financov\u00e1n\u00ed\",\"tipy\"],\"articleSection\":[\"E-commerce a online podnik\u00e1n\u00ed\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gopay.com\\\/blog\\\/5-snadnych-kroku-k-uspesne-vanocni-sezone\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/5-snadnych-kroku-k-uspesne-vanocni-sezone\\\/\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/5-snadnych-kroku-k-uspesne-vanocni-sezone\\\/\",\"name\":\"5 snadn\u00fdch krok\u016f k \u00fasp\u011b\u0161n\u00e9 v\u00e1no\u010dn\u00ed sez\u00f3n\u011b | GoPay blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/5-snadnych-kroku-k-uspesne-vanocni-sezone\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/5-snadnych-kroku-k-uspesne-vanocni-sezone\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/4.jpg\",\"datePublished\":\"2023-10-11T10:49:10+00:00\",\"dateModified\":\"2023-10-11T10:49:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/3c924fab9558501c2bf0d8fca72b4cdb\"},\"description\":\"V\u00e1noce jsou za dve\u0159mi. Je v\u00e1\u0161 e-shop ready? Nepodce\u0148te p\u0159\u00edpravu na sez\u00f3nu. S t\u011bmito tipy vyt\u011b\u017e\u00edte z leto\u0161n\u00ed sez\u00f3ny maxim\u00e1ln\u00ed \u00fasp\u011bch!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/5-snadnych-kroku-k-uspesne-vanocni-sezone\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gopay.com\\\/blog\\\/5-snadnych-kroku-k-uspesne-vanocni-sezone\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/5-snadnych-kroku-k-uspesne-vanocni-sezone\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/4.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/4.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/5-snadnych-kroku-k-uspesne-vanocni-sezone\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"GoPay.com\",\"item\":\"https:\\\/\\\/www.gopay.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"5 snadn\u00fdch krok\u016f k \u00fasp\u011b\u0161n\u00e9 v\u00e1no\u010dn\u00ed sez\u00f3n\u011b\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/\",\"name\":\"GoPay blog\",\"description\":\"\u010cl\u00e1nky, n\u00e1vody, srovn\u00e1n\u00ed z ze sv\u011bta e-commerce a online plateb.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/3c924fab9558501c2bf0d8fca72b4cdb\",\"name\":\"Tamara Koschantov\u00e1\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7af7581a004c8e927821cfca3fa3aea28e1c867de226a2dbe2b37e1fa435b35?s=96&d=mm&r=g576ec6a6f63b9a59b2a6b0ad9f7ca70c\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7af7581a004c8e927821cfca3fa3aea28e1c867de226a2dbe2b37e1fa435b35?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7af7581a004c8e927821cfca3fa3aea28e1c867de226a2dbe2b37e1fa435b35?s=96&d=mm&r=g\",\"caption\":\"Tamara Koschantov\u00e1\"},\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/author\\\/tamara-koschantova\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 snadn\u00fdch krok\u016f k \u00fasp\u011b\u0161n\u00e9 v\u00e1no\u010dn\u00ed sez\u00f3n\u011b | GoPay blog","description":"V\u00e1noce jsou za dve\u0159mi. Je v\u00e1\u0161 e-shop ready? Nepodce\u0148te p\u0159\u00edpravu na sez\u00f3nu. S t\u011bmito tipy vyt\u011b\u017e\u00edte z leto\u0161n\u00ed sez\u00f3ny maxim\u00e1ln\u00ed \u00fasp\u011bch!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gopay.com\/blog\/5-snadnych-kroku-k-uspesne-vanocni-sezone\/","og_locale":"cs_CZ","og_type":"article","og_title":"5 snadn\u00fdch krok\u016f k \u00fasp\u011b\u0161n\u00e9 v\u00e1no\u010dn\u00ed sez\u00f3n\u011b","og_description":"V\u00e1noce jsou za dve\u0159mi. Je v\u00e1\u0161 e-shop ready? Nepodce\u0148te p\u0159\u00edpravu na sez\u00f3nu. S t\u011bmito tipy vyt\u011b\u017e\u00edte z leto\u0161n\u00ed sez\u00f3ny maxim\u00e1ln\u00ed \u00fasp\u011bch!","og_url":"https:\/\/www.gopay.com\/blog\/5-snadnych-kroku-k-uspesne-vanocni-sezone\/","og_site_name":"GoPay blog","article_publisher":"https:\/\/www.facebook.com\/gopay.cz","article_published_time":"2023-10-11T10:49:10+00:00","article_modified_time":"2023-10-11T10:49:12+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/4.jpg","type":"image\/jpeg"}],"author":"Tamara Koschantov\u00e1","twitter_card":"summary_large_image","twitter_title":"5 snadn\u00fdch krok\u016f k \u00fasp\u011b\u0161n\u00e9 v\u00e1no\u010dn\u00ed sez\u00f3n\u011b","twitter_description":"V\u00e1noce jsou za dve\u0159mi. Je v\u00e1\u0161 e-shop ready? Nepodce\u0148te p\u0159\u00edpravu na sez\u00f3nu. S t\u011bmito tipy vyt\u011b\u017e\u00edte z leto\u0161n\u00ed sez\u00f3ny maxim\u00e1ln\u00ed \u00fasp\u011bch!","twitter_image":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/4.jpg","twitter_creator":"@gopaycz","twitter_site":"@gopaycz","twitter_misc":{"Napsal(a)":"Tamara Koschantov\u00e1","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty","Written by":"Tamara Koschantov\u00e1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gopay.com\/blog\/5-snadnych-kroku-k-uspesne-vanocni-sezone\/#article","isPartOf":{"@id":"https:\/\/www.gopay.com\/blog\/5-snadnych-kroku-k-uspesne-vanocni-sezone\/"},"author":{"name":"Tamara Koschantov\u00e1","@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/3c924fab9558501c2bf0d8fca72b4cdb"},"headline":"5 snadn\u00fdch krok\u016f k \u00fasp\u011b\u0161n\u00e9 v\u00e1no\u010dn\u00ed sez\u00f3n\u011b","datePublished":"2023-10-11T10:49:10+00:00","dateModified":"2023-10-11T10:49:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gopay.com\/blog\/5-snadnych-kroku-k-uspesne-vanocni-sezone\/"},"wordCount":969,"commentCount":0,"image":{"@id":"https:\/\/www.gopay.com\/blog\/5-snadnych-kroku-k-uspesne-vanocni-sezone\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/4.jpg","keywords":["e-commerce","e-shopy","GoPay Financov\u00e1n\u00ed","tipy"],"articleSection":["E-commerce a online podnik\u00e1n\u00ed"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gopay.com\/blog\/5-snadnych-kroku-k-uspesne-vanocni-sezone\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gopay.com\/blog\/5-snadnych-kroku-k-uspesne-vanocni-sezone\/","url":"https:\/\/www.gopay.com\/blog\/5-snadnych-kroku-k-uspesne-vanocni-sezone\/","name":"5 snadn\u00fdch krok\u016f k \u00fasp\u011b\u0161n\u00e9 v\u00e1no\u010dn\u00ed sez\u00f3n\u011b | GoPay blog","isPartOf":{"@id":"https:\/\/www.gopay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gopay.com\/blog\/5-snadnych-kroku-k-uspesne-vanocni-sezone\/#primaryimage"},"image":{"@id":"https:\/\/www.gopay.com\/blog\/5-snadnych-kroku-k-uspesne-vanocni-sezone\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/4.jpg","datePublished":"2023-10-11T10:49:10+00:00","dateModified":"2023-10-11T10:49:12+00:00","author":{"@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/3c924fab9558501c2bf0d8fca72b4cdb"},"description":"V\u00e1noce jsou za dve\u0159mi. Je v\u00e1\u0161 e-shop ready? Nepodce\u0148te p\u0159\u00edpravu na sez\u00f3nu. S t\u011bmito tipy vyt\u011b\u017e\u00edte z leto\u0161n\u00ed sez\u00f3ny maxim\u00e1ln\u00ed \u00fasp\u011bch!","breadcrumb":{"@id":"https:\/\/www.gopay.com\/blog\/5-snadnych-kroku-k-uspesne-vanocni-sezone\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gopay.com\/blog\/5-snadnych-kroku-k-uspesne-vanocni-sezone\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.gopay.com\/blog\/5-snadnych-kroku-k-uspesne-vanocni-sezone\/#primaryimage","url":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/4.jpg","contentUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/4.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.gopay.com\/blog\/5-snadnych-kroku-k-uspesne-vanocni-sezone\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"GoPay.com","item":"https:\/\/www.gopay.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Dom\u016f","item":"https:\/\/www.gopay.com\/blog\/"},{"@type":"ListItem","position":3,"name":"5 snadn\u00fdch krok\u016f k \u00fasp\u011b\u0161n\u00e9 v\u00e1no\u010dn\u00ed sez\u00f3n\u011b"}]},{"@type":"WebSite","@id":"https:\/\/www.gopay.com\/blog\/#website","url":"https:\/\/www.gopay.com\/blog\/","name":"GoPay blog","description":"\u010cl\u00e1nky, n\u00e1vody, srovn\u00e1n\u00ed z ze sv\u011bta e-commerce a online plateb.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gopay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/3c924fab9558501c2bf0d8fca72b4cdb","name":"Tamara Koschantov\u00e1","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/e7af7581a004c8e927821cfca3fa3aea28e1c867de226a2dbe2b37e1fa435b35?s=96&d=mm&r=g576ec6a6f63b9a59b2a6b0ad9f7ca70c","url":"https:\/\/secure.gravatar.com\/avatar\/e7af7581a004c8e927821cfca3fa3aea28e1c867de226a2dbe2b37e1fa435b35?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e7af7581a004c8e927821cfca3fa3aea28e1c867de226a2dbe2b37e1fa435b35?s=96&d=mm&r=g","caption":"Tamara Koschantov\u00e1"},"url":"https:\/\/www.gopay.com\/blog\/author\/tamara-koschantova\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/11776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/comments?post=11776"}],"version-history":[{"count":68,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/11776\/revisions"}],"predecessor-version":[{"id":11856,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/11776\/revisions\/11856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/media\/11791"}],"wp:attachment":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/media?parent=11776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/categories?post=11776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/tags?post=11776"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/coauthors?post=11776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}