{"id":11469,"date":"2023-10-02T15:10:00","date_gmt":"2023-10-02T13:10:00","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=11469"},"modified":"2023-11-09T15:11:09","modified_gmt":"2023-11-09T14:11:09","slug":"pres-inline-platebni-branu-dokonci-zakaznici-o-93-vice-plateb","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/pres-inline-platebni-branu-dokonci-zakaznici-o-93-vice-plateb\/","title":{"rendered":"P\u0159es inline platebn\u00ed br\u00e1nu dokon\u010d\u00ed z\u00e1kazn\u00edci o\u00a09,3\u00a0% v\u00edce plateb"},"content":{"rendered":"\n<p>V dne\u0161n\u00ed dob\u011b online obchodov\u00e1n\u00ed hraje kl\u00ed\u010dovou roli ve sv\u011bt\u011b e-commerce. Jeden z nejd\u016fle\u017eit\u011bj\u0161\u00edch faktor\u016f pro \u00fasp\u011b\u0161n\u00e9 online podnik\u00e1n\u00ed je schopnost z\u00e1kazn\u00edk\u016f snadno a bezpe\u010dn\u011b prov\u00e1d\u011bt platby. <\/p>\n\n\n\n<p>Tato p\u0159\u00edpadov\u00e1 studie se zam\u011b\u0159uje na anal\u00fdzu pozitivn\u00edho vlivu inline verze platebn\u00ed br\u00e1ny GoPay na konverzi \u00fasp\u011b\u0161n\u00fdch plateb a na zlep\u0161en\u00ed u\u017eivatelsk\u00e9ho z\u00e1\u017eitku p\u0159i n\u00e1kupu online.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Co&nbsp;je&nbsp;inline platebn\u00ed br\u00e1na?<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"752\" height=\"1024\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/08\/Inline-brana-752x1024.png\" alt=\"\" class=\"wp-image-11472 size-full\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/08\/Inline-brana-752x1024.png 752w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/08\/Inline-brana-220x300.png 220w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/08\/Inline-brana-768x1045.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/08\/Inline-brana-794x1080.png 794w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/08\/Inline-brana-610x830.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/08\/Inline-brana.png 1072w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Inline platebn\u00ed br\u00e1na je&nbsp;varianta platebn\u00ed br\u00e1ny GoPay. Ozna\u010den\u00ed \u201cinline\u201d odkazuje na&nbsp;zp\u016fsob, jak\u00fdm se&nbsp;br\u00e1na zobrazuje plat\u00edc\u00edmu z\u00e1kazn\u00edkovi. Zat\u00edmco u&nbsp;v\u011bt\u0161iny platebn\u00edch bran je&nbsp;nutn\u00e9 z\u00e1kazn\u00edka pro&nbsp;zobrazen\u00ed platebn\u00ed br\u00e1ny p\u0159esm\u011brovat na&nbsp;speci\u00e1ln\u00ed str\u00e1nku (tzv. redirect varianta), u&nbsp;inline br\u00e1ny nen\u00ed p\u0159esm\u011brov\u00e1n\u00ed nutn\u00e9. Br\u00e1na se&nbsp;z\u00e1kazn\u00edkovi zobraz\u00ed formou vno\u0159en\u00e9ho okna nad&nbsp;str\u00e1nkou, kde&nbsp;doch\u00e1z\u00ed k&nbsp;platb\u011b.<\/p>\n\n\n\n<p>Z\u00e1kazn\u00edk tak&nbsp;m\u016f\u017ee dokon\u010dit platbu, ani\u017e by&nbsp;musel opustit web nebo e-shop, na&nbsp;kter\u00e9m nakupuje.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00fd probl\u00e9m inline br\u00e1na \u0159e\u0161\u00ed?<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"880\" height=\"752\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/08\/Inline.png\" alt=\"\" class=\"wp-image-11478 size-full\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/08\/Inline.png 880w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/08\/Inline-300x256.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/08\/Inline-768x656.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/08\/Inline-610x521.png 610w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Obava ze&nbsp;zneu\u017eit\u00ed platebn\u00edch \u00fadaj\u016f pat\u0159\u00ed mezi nej\u010dast\u011bj\u0161\u00ed d\u016fvody, pro\u010d lid\u00e9 nedokon\u010duj\u00ed objedn\u00e1vky na&nbsp;internetu. Jednou z&nbsp;p\u0159\u00ed\u010din je&nbsp;i&nbsp;to, \u017ee&nbsp;k&nbsp;placen\u00ed doch\u00e1z\u00ed d\u00edky \u0159e\u0161en\u00ed v\u011bt\u0161iny poskytovatel\u016f platebn\u00edch \u0159e\u0161en\u00ed mimo web nebo e-shop, kde&nbsp;prob\u00edh\u00e1 n\u00e1kup. Z\u00e1kazn\u00edci jsou tak&nbsp;nuceni zad\u00e1vat platebn\u00ed \u00fadaje na&nbsp;pro&nbsp;n\u011b dosud nezn\u00e1m\u00e9 str\u00e1nce, a&nbsp;to&nbsp;\u0159adu z&nbsp;nich od&nbsp;dokon\u010den\u00ed n\u00e1kupu odrazuje. Inline platebn\u00ed br\u00e1na GoPay umo\u017e\u0148uje dokon\u010dit platbu bez p\u0159esm\u011brov\u00e1n\u00ed na&nbsp;ne\u017e\u00e1douc\u00ed str\u00e1nku.<\/p>\n\n\n\n<p>Z\u00e1kazn\u00edk tak&nbsp;z\u016fst\u00e1v\u00e1 v&nbsp;pr\u016fb\u011bhu cel\u00e9ho n\u00e1kupu i&nbsp;platebn\u00edho procesu na&nbsp;stejn\u00e9 str\u00e1nce a&nbsp;jeho obava ze&nbsp;zad\u00e1n\u00ed platebn\u00edch \u00fadaj\u016f nezn\u00e1m\u00e9 stran\u011b odpad\u00e1.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jak prob\u00edh\u00e1 platba p\u0159es inline br\u00e1nu?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Vyvol\u00e1n\u00ed br\u00e1ny<\/h3>\n\n\n\n<p>K&nbsp;vyvol\u00e1n\u00ed br\u00e1ny doch\u00e1z\u00ed standardn\u011b v&nbsp;posledn\u00edm kroku objedn\u00e1vky nebo na&nbsp;str\u00e1nce, kde&nbsp;doch\u00e1z\u00ed k&nbsp;placen\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Zobrazen\u00ed br\u00e1ny<\/h3>\n\n\n\n<p>Inline br\u00e1na se&nbsp;z\u00e1kazn\u00edkovi zobraz\u00ed formou dialogov\u00e9ho okna p\u0159\u00edmo nad&nbsp;str\u00e1nkou, kde&nbsp;byla vyvol\u00e1na. O\u010dn\u00ed kontakt s&nbsp;prodejn\u00edm m\u00edstem zaji\u0161\u0165uje pr\u016fsvitn\u00fd overlay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Zad\u00e1n\u00ed platebn\u00edch \u00fadaj\u016f<\/h3>\n\n\n\n<p>Samotn\u00fd design br\u00e1ny a&nbsp;rozvr\u017een\u00ed jednotliv\u00fdch input\u016f jsou stejn\u00e9 jako u&nbsp;varianty s&nbsp;p\u0159esm\u011brov\u00e1n\u00edm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Odesl\u00e1n\u00ed a&nbsp;potvrzen\u00ed platby<\/h3>\n\n\n\n<p>Po&nbsp;odesl\u00e1n\u00ed platby je&nbsp;z\u00e1kazn\u00edkovi zobrazen v\u00fdsledek platby a&nbsp;n\u00e1sledn\u011b doch\u00e1z\u00ed k&nbsp;zobrazen\u00ed str\u00e1nky, ze&nbsp;kter\u00e9&nbsp;byla br\u00e1na vyvol\u00e1na.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u016fkaz &#8211;&nbsp;srovn\u00e1n\u00ed bran v&nbsp;\u010d\u00edslech<\/h2>\n\n\n\n<p>Porovnali jsme konverzi inline a&nbsp;redirect platebn\u00ed br\u00e1ny na&nbsp;vzorku 5,1 milionu plateb za&nbsp;uplynul\u00fd rok. Data obsahuj\u00ed \u00fadaje za&nbsp;vybran\u00e9 platby bez ohledu na&nbsp;platebn\u00ed metodu.<\/p>\n\n\n\n<p>P\u0159es inline br\u00e1nu dokon\u010d\u00ed z\u00e1kazn\u00edci o&nbsp;<strong>9,3&nbsp;%<\/strong> v\u00edc plateb ne\u017e p\u0159es redirect variantu.<\/p>\n\n\n\n<p>Z dat vypl\u00fdv\u00e1, \u017ee&nbsp;inline br\u00e1na je&nbsp;o&nbsp;<strong>6,4 p.b.<\/strong> konverzn\u011bj\u0161\u00ed ne\u017e redirect varianta. Proto doporu\u010dujeme integrovat inline platebn\u00ed br\u00e1nu jako konverzn\u011bj\u0161\u00ed variatnu platebn\u00ed br\u00e1ny GoPay.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/11\/hlidacky-info.png\"><img decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/11\/hlidacky-info-1024x256.png\" alt=\"\" class=\"wp-image-11962\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/11\/hlidacky-info-1024x256.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/11\/hlidacky-info-300x75.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/11\/hlidacky-info-768x192.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/11\/hlidacky-info-610x153.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/11\/hlidacky-info.png 1346w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\">9,3&nbsp;% v\u00edc zaplacen\u00fdch plateb p\u0159es inline br\u00e1nu<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-default\"\/>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/11\/petr-sigut.png\" alt=\"\" class=\"wp-image-11959\" style=\"width:150px;height:150px\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/11\/petr-sigut.png 400w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/11\/petr-sigut-300x300.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/11\/petr-sigut-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8222;N\u00e1\u0161 online obrat d\u00edky inline br\u00e1n\u011b v\u00fdrazn\u011b vzrostl. Jsme r\u00e1di, \u017ee&nbsp;jsme vybrali toto \u0159e\u0161en\u00ed.&#8220;<\/p>\n<cite>\u2014 Petr \u0160igut, CEO v <a href=\"https:\/\/www.hlidacky.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">hl\u00edda\u010dky.cz<\/a><\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-default\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\">Chcete inline platebn\u00ed br\u00e1nu na&nbsp;v\u00e1\u0161 e-shop?<\/h2>\n\n\n\n<p>Registrujte se pomoc\u00ed tla\u010d\u00edtka &#8222;M\u00e1m z\u00e1jem&#8220; a z\u00edskejte v\u00edce dokon\u010den\u00fdch plateb s inline integrac\u00ed platebn\u00ed br\u00e1ny GoPay! <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/registration.gopay.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1m z\u00e1jem<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>V dne\u0161n\u00ed dob\u011b online obchodov\u00e1n\u00ed hraje kl\u00ed\u010dovou roli ve sv\u011bt\u011b e-commerce. Jeden z nejd\u016fle\u017eit\u011bj\u0161\u00edch faktor\u016f pro \u00fasp\u011b\u0161n\u00e9 online podnik\u00e1n\u00ed je schopnost z\u00e1kazn\u00edk\u016f snadno a bezpe\u010dn\u011b prov\u00e1d\u011bt platby. Tato p\u0159\u00edpadov\u00e1 studie se zam\u011b\u0159uje na anal\u00fdzu pozitivn\u00edho vlivu inline verze platebn\u00ed br\u00e1ny GoPay na konverzi \u00fasp\u011b\u0161n\u00fdch plateb a na zlep\u0161en\u00ed u\u017eivatelsk\u00e9ho z\u00e1\u017eitku p\u0159i n\u00e1kupu online.<\/p>\n","protected":false},"author":27,"featured_media":11958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"coauthors":[51],"class_list":["post-11469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pripadove-studie-rozhovory-gopay"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>P\u0159es inline platebn\u00ed br\u00e1nu dokon\u010d\u00ed z\u00e1kazn\u00edci o\u00a09,3\u00a0% v\u00edce plateb | GoPay blog<\/title>\n<meta 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platebn\u00ed br\u00e1ny GoPay na konverzi \u00fasp\u011b\u0161n\u00fdch plateb a na zlep\u0161en\u00ed u\u017eivatelsk\u00e9ho z\u00e1\u017eitku p\u0159i n\u00e1kupu online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gopay.com\/blog\/pres-inline-platebni-branu-dokonci-zakaznici-o-93-vice-plateb\/\" \/>\n<meta property=\"og:site_name\" content=\"GoPay blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gopay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-02T13:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-09T14:11:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/11\/hlidacky-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tamara 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content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Tamara Koschantov\u00e1\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/pres-inline-platebni-branu-dokonci-zakaznici-o-93-vice-plateb\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/pres-inline-platebni-branu-dokonci-zakaznici-o-93-vice-plateb\\\/\"},\"author\":{\"name\":\"Tamara Koschantov\u00e1\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/3c924fab9558501c2bf0d8fca72b4cdb\"},\"headline\":\"P\u0159es inline platebn\u00ed br\u00e1nu dokon\u010d\u00ed z\u00e1kazn\u00edci o\u00a09,3\u00a0% v\u00edce 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