{"id":11180,"date":"2023-09-14T08:21:33","date_gmt":"2023-09-14T06:21:33","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=11180"},"modified":"2025-06-23T14:34:07","modified_gmt":"2025-06-23T12:34:07","slug":"za-pet-let-chceme-byt-dominantni-hrac-ve-stredni-evrope-mtbiker-o-expanzi-do-zahranici","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/za-pet-let-chceme-byt-dominantni-hrac-ve-stredni-evrope-mtbiker-o-expanzi-do-zahranici\/","title":{"rendered":"„Za p\u011bt let chceme b\u00fdt dominantn\u00ed hr\u00e1\u010d ve st\u0159edn\u00ed Evrop\u011b.“ MTBIKER o expanzi do zahrani\u010d\u00ed"},"content":{"rendered":"\n

MTBIKER nen\u00ed pro nad\u0161en\u00e9 cyklisty \u017e\u00e1dn\u00fdm nezn\u00e1m\u00fdm webem. Informace o eventech a \u010dl\u00e1nky zam\u011b\u0159en\u00e9 na cyklistiku p\u0159in\u00e1\u0161\u00ed ji\u017e od roku 1998. Jak se z informa\u010dn\u00edho bike port\u00e1lu stal \u00fasp\u011b\u0161n\u00fd e-shop? <\/p>\n\n\n\n

P\u0159in\u00e1\u0161\u00edme v\u00e1m exkluzivn\u00ed rozhovor s Martinem Palen\u010d\u00edkem, obchodn\u00edm \u0159editelem MTBIKER, kter\u00fd st\u00e1l u zalo\u017een\u00ed e-shopu v roce 2014. Martin n\u00e1m p\u0159edstav\u00ed za\u010d\u00e1tky podnik\u00e1n\u00ed, v\u00fdzvy, se kter\u00fdmi se firma setkala, a pl\u00e1ny do budoucna.<\/p>\n\n\n\n

O e-shopu<\/h2>\n\n\n\n
\n

Spole\u010dnost MTBIKER.shop s.r.o. je zaveden\u00fdm hr\u00e1\u010dem na slovensk\u00e9m trhu. E-shop mtbiker.sk<\/a> zalo\u017eili v roce 2014 jako jeden z prvn\u00edch sv\u00e9ho druhu na Slovensku.
MTBIKER d\u00e1l expanduje do zahrani\u010d\u00ed a e-shop nyn\u00ed funguje v 7 sv\u011btov\u00fdch jazyc\u00edch.
Krom\u011b j\u00edzdn\u00edch kol se firma nov\u011b specializuje tak\u00e9 na outdoor a hikingov\u00e9 vybaven\u00ed na druh\u00e9m projektu mthiker.sk<\/a>.
MTBIKER provozuje mimo online sv\u011bta tak\u00e9 prodejn\u00ed centrum v Hr\u00e1dku, showroom v Bratislav\u011b, a nov\u011b otev\u0159eli dal\u0161\u00ed prodejnu v \u017dilin\u011b.<\/p>\n<\/div>

\"\"<\/figure><\/div>\n\n\n\n
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Pod\u00edvejte se na VIDEO hodnocen\u00ed – MTBIKER d\u00e1v\u00e1 GoPay v\u0161ech 5 \u2b50<\/a><\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n
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Jak to v\u0161echno vlastn\u011b za\u010dalo? <\/h2>\n\n\n\n

Jako prvn\u00ed vznikl v roce 1998 klubov\u00fd web. Je to vlastn\u011b jedna z prvn\u00edch str\u00e1nek slovensk\u00e9ho internetu. Ten slou\u017eil jako kalend\u00e1\u0159 akc\u00ed.<\/p>\n\n\n\n

Tenkr\u00e1t vych\u00e1zeli jenom takov\u00e9 pap\u00edrov\u00e9 ro\u010denky, kde byl seznam pl\u00e1novan\u00fdch event\u016f na dan\u00fd rok. Ale to jeden nev\u00ed jist\u011b, jestli se ten uveden\u00fd event uskute\u010dn\u00ed nebo ne. Jestli dojde t\u0159eba k n\u011bjak\u00e9 zm\u011bn\u011b. Informovanost v t\u00e9 dob\u011b byla \u00fapln\u011b minim\u00e1ln\u00ed, a to jsme cht\u011bli s na\u0161\u00edm webem zm\u011bnit. <\/p>\n\n\n\n

Postupn\u011b se na web nabalilo f\u00f3rum, bazar, a web rostl d\u00e1l a\u017e do roku 2014. Tehdy jsme se rozhodli zalo\u017eit e-shop. <\/p>\n\n\n\n

M\u011bli jste u\u017e na za\u010d\u00e1tku vybudovanou komunitu z\u00e1kazn\u00edk\u016f d\u00edky provozov\u00e1n\u00ed komunitn\u00edho f\u00f3ra? <\/h2>\n\n\n\n

Ano, tohle n\u00e1m ur\u010dit\u011b velmi uleh\u010dilo vstup na slovensk\u00fd trh. <\/p>\n\n\n\n

Co v\u00e1s inspirovalo k zalo\u017een\u00ed vlastn\u00edho e-shopu? <\/h2>\n\n\n\n

My jako cyklisti jsme nakupovali vybaven\u00ed v zahrani\u010d\u00ed. Tenkr\u00e1t na Slovensku nic moc nefungovalo. Nic, co by m\u011blo \u0161irok\u00fd z\u00e1b\u011br, dobrou nab\u00eddku a ceny. To byl vlastn\u011b ten impuls, co n\u00e1s vedl k my\u0161lence zalo\u017eit e-shop. \u017de komunitu u\u017e m\u00e1me, tak j\u00ed poj\u010fme p\u0159in\u00e9st to, co te\u010f sami hled\u00e1me v zahrani\u010d\u00ed.<\/p>\n\n\n\n

Byli jste inspirovan\u00ed zahrani\u010dn\u00edm trhem? <\/h2>\n\n\n\n

\u010casto jsme hledali v\u011bci na je\u017ed\u011bn\u00ed, ne t\u0159eba ty \u00fapln\u011b b\u011b\u017en\u00e9. Prioritn\u011b jsme tohle zbo\u017e\u00ed nach\u00e1zeli jen na zahrani\u010dn\u00edch port\u00e1lech. <\/p>\n\n\n\n

N\u011bjak\u00e9 mal\u00e9 e-shopy na Slovensku fungovaly, ale nebylo nic, co by m\u011blo \u0161irokou nab\u00eddku a n\u011bjak\u00e9 p\u0159\u00edzniv\u00e9 ceny.<\/p>\n\n\n\n

E-commerce se tenkr\u00e1t u n\u00e1s teprve rozb\u00edhala, i to byl pro n\u00e1s impulz za\u010d\u00edt v tomto odv\u011btv\u00ed podnikat. <\/p>\n\n\n\n

M\u011bli jste na za\u010d\u00e1tku kamennou prodejnu nebo jste za\u010d\u00ednali pouze s e-shopem? <\/h2>\n\n\n\n

Prvn\u00ed rok jsme spolupracovali s extern\u00edmi dodavateli a sami jsme zaji\u0161\u0165ovali pouze z\u00e1kaznickou podporu. <\/p>\n\n\n\n

Prvn\u00ed kamennou prodejnu v Hr\u00e1dku jsme otev\u0159eli v dubnu v roce 2016. Tam jsme u\u017e za\u010dali i s vlastn\u00ed expedic\u00ed. <\/p>\n\n\n\n

Tak\u017ee jste za\u010d\u00ednali s dropshippingem? <\/h2>\n\n\n\n

Ano, vlastn\u00ed sklady jsme z\u00edskali a\u017e v dob\u011b otev\u0159en\u00ed prodejny v Hr\u00e1dku.<\/p>\n\n\n\n

Kdy\u017e jsme otev\u0159eli prvn\u00ed prodejnu, zjistili jsme, \u017ee pot\u0159ebujeme i po\u0159\u00e1dn\u00fd skladovac\u00ed prostor. Tak jsme narychlo sehnali pou\u017eit\u00e9 lodn\u00ed kontejnery. Nejd\u0159\u00edv dva kusy, do konce roku 4 kusy. Postupn\u011b jsme takhle poskl\u00e1dali skladovac\u00ed prostory.<\/p>\n\n\n\n

Takhle se n\u00e1m v pr\u016fb\u011bhu let roz\u0161i\u0159oval a vyv\u00edjel ten prostor.<\/p>\n\n\n\n

Za\u010d\u00e1tek byl takov\u00fd improvizovan\u00fd, ale s jasn\u00fdm pl\u00e1nem a viz\u00ed, kam se chceme posouvat.  <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

M\u011bli jste na za\u010d\u00e1tku n\u011bjakou strategii nebo jste do podnik\u00e1n\u00ed „sko\u010dili po hlav\u011b“?<\/h2>\n\n\n\n

Na za\u010d\u00e1tku jsme m\u011bli n\u011bjakou p\u0159edstavu a v\u011bd\u011bli jsme, kam sm\u011b\u0159ujeme. Jen ta p\u0159edstava se \u010dasem vyv\u00edjela. S t\u00edm i na\u0161e odhady velikosti a o\u010dek\u00e1v\u00e1n\u00ed od na\u0161eho slovensk\u00e9ho trhu. <\/p>\n\n\n\n

M\u011bli jsme pl\u00e1n, a po\u010d\u00edtali jsme, \u017ee na \u0159adu jednou p\u0159ijde i zahrani\u010dn\u00ed expanze.<\/p>\n\n\n\n

Da\u0159ilo se ze za\u010d\u00e1tku va\u0161emu e-shopu? <\/h2>\n\n\n\n

Za\u010d\u00e1tky nebyly t\u011b\u017ek\u00e9. I d\u00edky tomu, \u017ee n\u00e1s lidi u\u017e d\u00edky na\u0161emu komunitn\u00edmu webu znali. <\/p>\n\n\n\n

Museli jsme jen z\u00edskat d\u016fv\u011bru, p\u0159eci jen jsme d\u011blali n\u011bco nov\u00e9ho. D\u016fv\u011bru, \u017ee jim dok\u00e1\u017eeme doru\u010dit zbo\u017e\u00ed v odpov\u00eddaj\u00edc\u00ed kvalit\u011b. <\/p>\n\n\n\n

Start jsme tak m\u011bli o n\u011bco jednodu\u0161\u0161\u00ed, ale i tak to byl postupn\u00fd r\u016fst. Je to vid\u011bt na \u010d\u00edslech od za\u010d\u00e1tku a\u017e dodnes – kontinu\u00e1ln\u011b rosteme. Ka\u017ed\u00fd rok se sna\u017e\u00edme zlep\u0161ovat a posouvat se vp\u0159ed.<\/p>\n\n\n\n

Jak vn\u00edm\u00e1te r\u016fst v letech od zalo\u017een\u00ed e-shopu? Kdy p\u0159i\u0161el prvn\u00ed v\u00fdznamn\u00fd prodejn\u00ed \u00fasp\u011bch?<\/h2>\n\n\n\n

Dlouhou dobu jsme rostli postupn\u011b v n\u00e1sobc\u00edch obratu z lo\u0148sk\u00fdch let. Tak se n\u00e1m da\u0159ilo a\u017e do covidov\u00e9ho roku 2020. Tehdy jsme ze 4 000 000 EUR pl\u00e1novali 50 % r\u016fst a zastavilo se to na n\u011bjak\u00fdch 90 %. To u\u017e pro n\u00e1s byl obrovsk\u00fd skok, v r\u00e1mci toho, \u017ee jsme ze 4 000 000 EUR sko\u010dili na 8 000 000 EUR za jeden rok.<\/p>\n\n\n\n

Je to trochu kli\u0161\u00e9, ale nejv\u011bt\u0161\u00ed prodejn\u00ed \u00fasp\u011bch jsme m\u011bli p\u0159i covidu. Bylo to tak dobr\u00e9, a\u017e to bylo zl\u00e9. Nest\u00edhali dodavatel\u00e9, kur\u00fd\u0159i a ani my. Kdy\u017e se n\u00e1m za den nahromadily \u010dty\u0159i obrovsk\u00e9 palety zbo\u017e\u00ed od dodavatele, zabralo naskladn\u011bn\u00ed klidn\u011b cel\u00fd den.<\/p>\n\n\n\n

V r\u00e1mci tehdej\u0161\u00edch kapacit to byl n\u00e1ro\u010dn\u00fd \u00fakol, v sou\u010dasn\u00e9 dob\u011b ji\u017e ale nen\u00ed probl\u00e9m p\u0159ijmout a p\u0159evz\u00edt i dva pln\u00e9 lodn\u00ed kontejnery.<\/p>\n\n\n\n

Jak \u0159\u00edk\u00e1m, byl to obrovsk\u00fd \u00fasp\u011bch, ale trochu jsme na tom i utrp\u011bli. Z\u00e1kazn\u00edci \u010dekali standard, na jak\u00fd byli zvykl\u00ed, a to se neda\u0159ilo naplnit. Od dodavatelsk\u00e9ho \u0159et\u011bzce, p\u0159es expedici a\u017e po doru\u010den\u00ed.<\/p>\n\n\n\n

Nedali v\u00e1m z\u00e1kazn\u00edci to zpo\u017ed\u011bn\u00ed \u201cse\u017erat\u201d? T\u0159eba negativn\u00edmi recenzemi? <\/strong><\/h2>\n\n\n\n

To m\u011b dote\u010f mrz\u00ed. Byl to sice velk\u00fd \u00fasp\u011bch a z\u00edskali jsme velk\u00e9 mno\u017estv\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f. S t\u00edm ale p\u0159i\u0161li i mus\u00edm \u0159\u00edct opr\u00e1vn\u011bn\u00e9 negativn\u00ed recenze. <\/p>\n\n\n\n

Nebylo v\u00fdjimkou, \u017ee odbaven\u00ed objedn\u00e1vky trvalo t\u0159eba i t\u0159i t\u00fddny. Je pravda, \u017ee t\u0159eba t\u00fdden byl zp\u016fsoben\u00fd mimo n\u00e1s, ale i u n\u00e1s jsme byli v takov\u00e9m n\u00e1vale, \u017ee jen samotn\u00e9 zpracov\u00e1n\u00ed objedn\u00e1vky n\u00e1m trvalo dva a\u017e t\u0159i dny m\u00edsto jednoho dne. <\/p>\n\n\n\n

Jak\u00e9 m\u00e1te aktu\u00e1ln\u011b expedi\u010dn\u00ed doby? <\/strong><\/h2>\n\n\n\n

Aktu\u00e1ln\u011b se pohybujeme v r\u00e1mci jednoho dne. Dopoledn\u00ed objedn\u00e1vky co m\u00e1me skladem, odes\u00edl\u00e1me je\u0161t\u011b tent\u00fd\u017e den. \u010casto v m\u00e9n\u011b vyt\u00ed\u017een\u00e9 dny st\u00edh\u00e1me je\u0161t\u011b ten sam\u00fd den odbavit i odpoledn\u00ed objedn\u00e1vky. <\/p>\n\n\n\n

Mysl\u00edte si, \u017ee sou\u010dasn\u00fd \u00fasp\u011bch tkv\u00ed mimo covidov\u00fd boom i v tom, \u017ee jste byli na Slovensku sv\u00e9ho druhu prvn\u00ed? <\/strong><\/h2>\n\n\n\n

Ta v\u00fdhoda je u\u017e pry\u010d. Ur\u010dit\u011b m\u00e1 i n\u00e1\u0161 port\u00e1l p\u0159idanou hodnotu a n\u011bjak\u00e9 % z\u00e1kazn\u00edk\u016f je\u0161t\u011b p\u0159it\u00e1hne, ale \u0159ekn\u011bme si pravdu. Ten nejv\u011bt\u0161\u00ed z\u00e1kazn\u00edkovo focus u\u017e je na cenu. <\/p>\n\n\n\n

V tom aktu\u00e1ln\u00edm tvrd\u00e9m trhu e-commu bojujeme krom\u011b servisu i o cenu a rychlost dod\u00e1n\u00ed. Tady u\u017e soupe\u0159\u00edme s t\u011bmi velk\u00fdmi zahrani\u010dn\u00edmi hr\u00e1\u010di. Aktu\u00e1ln\u011b m\u00e1me nejv\u011bt\u0161\u00ed konkurenci v N\u011bmecku.<\/p>\n\n\n\n

Jak se vypo\u0159\u00e1d\u00e1v\u00e1te s konkurenc\u00ed? <\/strong>Sna\u017e\u00edte se pou\u017e\u00edvat marketingov\u00e9 strategie nebo se zam\u011b\u0159ujete na ceny? <\/strong><\/h2>\n\n\n\n

Ceny mus\u00ed b\u00fdt samoz\u0159ejm\u011b p\u0159im\u011b\u0159en\u00e9. Proto se sna\u017e\u00edme se udr\u017eet p\u0159im\u011b\u0159en\u00e9 ceny, co\u017e se n\u00e1m v\u011bt\u0161inou i da\u0159\u00ed. <\/p>\n\n\n\n

Nicm\u00e9n\u011b v n\u011bkter\u00fdch zna\u010dk\u00e1ch a segmentech trhu, kde p\u016fsob\u00edme, se pot\u00fdk\u00e1me s konkurenc\u00ed na glob\u00e1ln\u00ed \u00farovni. Abychom to kompenzovali, sna\u017e\u00edme se na\u0161im z\u00e1kazn\u00edk\u016fm poskytnout p\u0159idanou hodnotu, kterou m\u00e1me v r\u00e1mci glob\u00e1ln\u00edmu trhu. Sna\u017e\u00edme se z\u00e1kazn\u00edk\u016fm p\u0159in\u00e9st n\u011bco nav\u00edc, t\u0159eba komunitn\u00ed funkce – n\u00e1\u0161 blog, f\u00f3rum…<\/p>\n\n\n\n

Obsah tak hraje d\u016fle\u017eitou roli, a proto se sna\u017e\u00edme vzd\u011bl\u00e1vat na\u0161e z\u00e1kazn\u00edky v oblasti pou\u017e\u00edv\u00e1n\u00ed, servisu, \u00fadr\u017eby a podobn\u011b.<\/p>\n\n\n\n

P\u0159isp\u00edvaj\u00ed na v\u00e1\u0161 blog jen va\u0161i intern\u00ed blogge\u0159i, nebo m\u016f\u017ee p\u0159idat \u010dl\u00e1nek t\u0159eba i z\u00e1kazn\u00edk? <\/strong><\/h2>\n\n\n\n

Je to otev\u0159en\u00e9. M\u00e1me ale i n\u011bkolik st\u00e1l\u00fdch p\u0159isp\u011bvatel\u016f, kte\u0159\u00ed jsou sou\u010d\u00e1st\u00ed na\u0161eho t\u00fdmu. <\/p>\n\n\n\n

Nicm\u00e9n\u011b i nej\u010dten\u011bj\u0161\u00ed obsah na na\u0161em blogu m\u016f\u017ee vzej\u00edt p\u0159\u00edmo od na\u0161ich \u010dten\u00e1\u0159\u016f a z\u00e1kazn\u00edk\u016f. Z\u00e1kazn\u00edci mohou p\u0159isp\u011bt \u010dl\u00e1nkem o n\u011bjak\u00e9m unik\u00e1tn\u00edm z\u00e1\u017eitku, jako nap\u0159\u00edklad \u00fa\u010dast na eventu nebo n\u00e1v\u0161t\u011bvu zaj\u00edmav\u00e9ho m\u00edsta.<\/p>\n\n\n\n

Jsme hrd\u00ed na to, \u017ee i z na\u0161\u00ed komunity vznik\u00e1 kvalitn\u00ed obsah, kter\u00fd je skv\u011ble napsan\u00fd a dok\u00e1\u017ee oslovit srdce \u010dten\u00e1\u0159\u016f.<\/p>\n\n\n\n

Testujete nab\u00edzen\u00e9 produkty? D\u00e1v\u00e1te z\u00e1kazn\u00edk\u016fm konkr\u00e9tn\u00ed feedback na zbo\u017e\u00ed? <\/strong><\/h2>\n\n\n\n

Ur\u010dit\u011b ano. Existuj\u00ed velk\u00e9 rozd\u00edly mezi r\u016fzn\u00fdmi koly v jednotliv\u00fdch kategori\u00edch, nap\u0159\u00edklad ve struktu\u0159e r\u00e1mu, odpru\u017een\u00ed, lad\u011bn\u00ed a nastaven\u00ed. <\/p>\n\n\n\n

Krom\u011b samotn\u00fdch kol je cyklistika spojena s dal\u0161\u00edm p\u0159\u00edslu\u0161enstv\u00edm a dopl\u0148ky, kter\u00e9 cyklista pot\u0159ebuje. Od oble\u010den\u00ed, helmy, boty a rukavice a\u017e po l\u00e1hve na pit\u00ed, blatn\u00edky a batohy. Existuje \u0161irok\u00e1 \u0161k\u00e1la dopl\u0148k\u016f, kter\u00e9 zlep\u0161uj\u00ed celkov\u00fd z\u00e1\u017eitek z toho sportu.<\/p>\n\n\n\n

Uv\u011bdomujeme si, \u017ee n\u00e1kupem kola cyklistick\u00fd z\u00e1\u017eitek teprve za\u010d\u00edn\u00e1. Proto prov\u00e1d\u00edme testy a poskytujeme recenze i na dopl\u0148uj\u00edc\u00ed sortiment spojen\u00fd s cyklistikou, kter\u00fdm lze je\u0161t\u011b zlep\u0161it celkov\u00fd sportovn\u00ed z\u00e1\u017eitek.<\/p>\n\n\n\n

Podle jak\u00fdch krit\u00e9ri\u00ed vyb\u00edr\u00e1te zbo\u017e\u00ed pro v\u00e1\u0161 e-shop? <\/strong><\/h2>\n\n\n\n

N\u00e1\u0161 p\u0159\u00edstup je zalo\u017een na \u0161irok\u00e9m portfoliu. Chceme vyj\u00edt vst\u0159\u00edc \u0161irok\u00e9mu spektru z\u00e1kazn\u00edk\u016f. Pokr\u00fdv\u00e1me \u0161k\u00e1lu od high-endov\u00fdch produkt\u016f, kde se zam\u011b\u0159ujeme na co nejkvalitn\u011bj\u0161\u00ed zbo\u017e\u00ed. To p\u0159\u00edpad\u011b cyklistiky znamen\u00e1 nap\u0159\u00edklad n\u00edzkou v\u00e1hu a dlouhou \u017eivotnost.<\/p>\n\n\n\n

Nicm\u00e9n\u011b velkou skupinu tvo\u0159\u00ed rekrea\u010dn\u00ed cyklist\u00e9, kte\u0159\u00ed nemus\u00ed nebo ani necht\u011bj\u00ed do cyklistiky tolik investovat. Pro tyto z\u00e1kazn\u00edky m\u00e1me tak\u00e9 produkty ni\u017e\u0161\u00edch cenov\u00fdch relac\u00ed.<\/p>\n\n\n\n

D\u00edky tomu m\u00e1me dostate\u010dn\u011b \u0161irok\u00fd v\u00fdb\u011br zbo\u017e\u00ed. Jsme m\u00edstem pro n\u00e1kup pro v\u0161echny cyklisty, nejen ty, kte\u0159\u00ed ka\u017ed\u00fd den najezd\u00ed des\u00edtky kilometr\u016f, ale tak\u00e9 pro ty, kte\u0159\u00ed si kolo ob\u010das vyndaj\u00ed a cht\u011bj\u00ed si u\u017e\u00edt p\u0159\u00edjemn\u00fd z\u00e1\u017eitek z j\u00edzdy.<\/p>\n\n\n\n

Sledujete aktu\u00e1ln\u00ed trendy v oblasti cyklistiky? Nap\u0159\u00edklad e-kola zaznamen\u00e1vaj\u00ed v posledn\u00edch letech velk\u00fd boom. M\u011bn\u00edte svou nab\u00eddku podle popt\u00e1vky?<\/h2>\n\n\n\n

Ano, sledujeme trendy, kter\u00e9 se v pr\u016fb\u011bhu na\u0161\u00ed existence na trhu objevily a st\u00e1le objevuj\u00ed. E-kola jsou u\u017e b\u011b\u017enou sou\u010d\u00e1st\u00ed na\u0161\u00ed nab\u00eddky. <\/p>\n\n\n\n

Krom\u011b toho jsme tak\u00e9 reagovali na vzr\u016fstaj\u00edc\u00ed popt\u00e1vku po gravel kolech a nov\u00fdch elektronick\u00fdch komponentech a sad\u00e1ch, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed elektroniku nejen do e-kol. M\u00e1me nap\u0159\u00edklad takov\u00e1 elektronick\u00e9 \u0159azen\u00ed, jako je elektronicky ovl\u00e1dan\u00e1 sedlovka a elektronick\u00e9 ovl\u00e1d\u00e1n\u00ed odpru\u017een\u00ed. Tyto trendy pr\u00e1v\u011b vstupuj\u00ed na trh a budou se d\u00e1le rozv\u00edjet.<\/p>\n\n\n\n

Je d\u016fle\u017eit\u00e9 sledovat trendy a adekv\u00e1tn\u011b na n\u011b reagovat, co\u017e se sna\u017e\u00edme plnit.<\/p>\n\n\n\n

Jak se vypo\u0159\u00e1d\u00e1v\u00e1te s p\u0159epravou j\u00edzdn\u00edch kol? Je to pro v\u00e1s logistick\u00e1 v\u00fdzva?<\/h2>\n\n\n\n

Ano, je to v\u00fdzva. Ne tak v r\u00e1mci na\u0161\u00ed lok\u00e1ln\u00ed logistiky na Slovensku a v \u010cesku, ale je to v\u00fdzva pro zahrani\u010dn\u00ed expanzi. Co zem\u011b, to n\u011bjak\u00e9 specifika. <\/p>\n\n\n\n

Lok\u00e1ln\u011b to ale m\u00e1me nastaven\u00e9 velmi dob\u0159e a funguje to skv\u011ble.<\/p>\n\n\n\n

Tak\u017ee je slo\u017eit\u00e9 poslat kolo do zahrani\u010d\u00ed?<\/h2>\n\n\n\n

Pro z\u00e1kazn\u00edky z Finska nebo \u0158ecka je to aktu\u00e1ln\u011b ne\u0159e\u0161iteln\u00e1 situace. To jsou konkr\u00e9tn\u00ed p\u0159\u00edpady, kter\u00e9 jsme v ned\u00e1vn\u00e9 dob\u011b \u0159e\u0161ili. <\/p>\n\n\n\n

St\u00e1le nen\u00ed \u00fapln\u011b samoz\u0159ejm\u00e9, \u017ee to kolo si koup\u00edte kdekoliv v Evrop\u011b a bez probl\u00e9mu v\u00e1m ho doru\u010d\u00ed. <\/p>\n\n\n\n

Zat\u00edm jsme nena\u0161li spole\u010dnost, kter\u00e1 by byla schopn\u00e1 doru\u010dit z\u00e1silku s rozumn\u00fdmi n\u00e1klady na p\u0159epravu. Nechceme, aby z\u00e1kazn\u00edk musel za kolo v hodnot\u011b 1 000 EUR platit t\u0159eba 200 EUR za dopravu. Z ekonomick\u00e9ho hlediska by to pro z\u00e1kazn\u00edka ned\u00e1valo smysl.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

M\u00e1te v pl\u00e1nu otev\u0159\u00edt sklady v zahrani\u010d\u00ed, pokud by se v\u00e1m tam skute\u010dn\u011b da\u0159ilo?<\/h2>\n\n\n\n

To je t\u00e9ma, kter\u00e9 ur\u010dit\u011b p\u0159ijde na \u0159adu. N\u011bkter\u00e9 \u00fasp\u011b\u0161n\u00e9 slovensk\u00e9 obchody z jin\u00fdch odv\u011btv\u00ed, kter\u00e9 podnikaj\u00ed v zahrani\u010d\u00ed, ji\u017e maj\u00ed sklady mimo Slovensko. A i pro n\u011b je to v\u00fdzva. <\/p>\n\n\n\n

A\u017e p\u0159ijde \u010das, budeme se t\u00edm zab\u00fdvat v\u00edc, ale aktu\u00e1ln\u011b to nen\u00ed na stole. Zahrani\u010d\u00ed zat\u00edm st\u00e1le rozj\u00ed\u017ed\u00edme a z na\u0161eho celkov\u00e9ho objemu je to je\u0161t\u011b mal\u00e1 \u010d\u00e1st.<\/p>\n\n\n\n

Jak se v\u00e1m da\u0159\u00ed v zahrani\u010d\u00ed? Rostou v\u00e1m prodeje? <\/strong><\/h2>\n\n\n\n

Ano, v minul\u00e9m roce jsme spustili \u010deskou verzi na\u0161eho webu, n\u00e1sledn\u011b jsme roz\u0161\u00ed\u0159ili o n\u011bmeck\u00fd a anglick\u00fd jazyk a na za\u010d\u00e1tku tohoto roku jsme p\u0159idali i ma\u010farskou verzi.<\/p>\n\n\n\n

Na\u0161e expanze do zahrani\u010d\u00ed prob\u00edhala p\u0159ev\u00e1\u017en\u011b organicky. Ned\u00e1vno jsme otev\u0159eli nov\u00fd sklad a ladili jsme procesy, tak\u017ee a\u017e na ja\u0159e jsme zjistili, \u017ee n\u00e1\u0161 sklad funguje tak, jak m\u00e1, a \u017ee jsme schopni zvl\u00e1dnout objemy, kter\u00e9 nyn\u00ed realizujeme.<\/p>\n\n\n\n

V sou\u010dasnosti za\u010d\u00edn\u00e1me s c\u00edlen\u00fdm marketingem a zvy\u0161ov\u00e1n\u00edm prodeje ve zvolen\u00fdch zem\u00edch. V\u00fdsledky zat\u00edm vypadaj\u00ed velmi slibn\u011b. Navzdory n\u00e1vratu k realit\u011b po boomu zp\u016fsoben\u00e9m pandemi\u00ed jsme st\u00e1le nadpr\u016fm\u011brn\u011b \u00fasp\u011b\u0161n\u00ed v r\u00e1mci segmentu cyklistiky.<\/p>\n\n\n\n

V jak\u00e9 zemi krom\u011b Slovenska z\u00e1kazn\u00edci nejv\u00edce nakupuj\u00ed?<\/h2>\n\n\n\n

Pro n\u00e1s je nejsiln\u011bj\u0161\u00edm trhem \u010cesko, co\u017e je pochopiteln\u011b n\u00e1\u0161 sousedn\u00ed trh. <\/p>\n\n\n\n

Zat\u00edm se n\u00e1m tak\u00e9 velmi pozitivn\u011b vyv\u00edj\u00ed ma\u010farsk\u00fd trh. I p\u0159esto, \u017ee jsme spustili ma\u010farskou mutaci teprve na za\u010d\u00e1tku roku, zaznamen\u00e1v\u00e1me velmi slibn\u00e1 \u010d\u00edsla, a to i bez siln\u00e9ho marketingov\u00e9ho \u00fasil\u00ed.<\/p>\n\n\n\n

Na jak\u00e9 dal\u0161\u00ed trhy pl\u00e1nujete d\u00e1l expandovat? Nov\u011b jste k n\u00e1m p\u0159idali rumunskou jazykovou verzi va\u0161eho webu. <\/strong><\/h2>\n\n\n\n

Rumunsk\u00fd trh jsme ji\u017e spustili a v sou\u010dasnosti prob\u00edh\u00e1 testing, ne\u017e za\u010dneme aktivn\u011b propagovat na\u0161e produkty. M\u00e1me tak\u00e9 p\u0159ipraven\u00fd polsk\u00fd trh, kter\u00fd chceme brzy otev\u0159\u00edt. <\/p>\n\n\n\n

S t\u00edmto roz\u0161\u00ed\u0159en\u00edm budeme m\u00edt zaji\u0161t\u011bny v\u0161echny trhy, kter\u00e9 chceme v nejbli\u017e\u0161\u00edch letech rozv\u00edjet. Pl\u00e1nujeme prov\u00e1d\u011bt marketingov\u00e9 aktivity, aby se prodej na t\u011bchto trz\u00edch rozvinul.<\/p>\n\n\n\n

Sna\u017e\u00edte se p\u0159izp\u016fsobit marketing i tomu dan\u00e9mu trhu? <\/strong><\/h2>\n\n\n\n

M\u00e1me p\u0159ipraven\u00e9 pr\u016fzkumy a z\u00e1rove\u0148 od na\u0161ich dodavatel\u016f zn\u00e1me produkty a trendy, kter\u00e9 jsou popul\u00e1rn\u00ed v dan\u00fdch zem\u00edch. <\/p>\n\n\n\n

Marketing do zahrani\u010d\u00ed teprve rozv\u00edj\u00edme. M\u00e1me v pl\u00e1nu r\u016fst na zahrani\u010dn\u00edch trz\u00edch a roz\u0161\u00ed\u0159it n\u00e1\u0161 koncept tak, jak funguje na Slovensku. Chceme p\u0159in\u00e9st nejen e-shop, ale tak\u00e9 dal\u0161\u00ed komunitn\u00ed funkce pro na\u0161e z\u00e1kazn\u00edky. C\u00edlem je vytvo\u0159it komunitu i v zahrani\u010d\u00ed a neposkytovat pouze levn\u00e9 zbo\u017e\u00ed, ale p\u0159idat i hodnotu skrz dal\u0161\u00ed slu\u017eby a komunitn\u00ed interakce.<\/p>\n\n\n\n

Velk\u00e9 t\u00e9ma v oblasti propagace je influencer marketing. Spolupracujete i s n\u011bjak\u00fdmi internetov\u00fdmi osobnostmi? <\/strong><\/h2>\n\n\n\n

Popravd\u011b moc ne. Pro n\u00e1s je d\u016fle\u017eit\u00e1 p\u0159edev\u0161\u00edm uv\u011b\u0159itelnost. Sp\u00ed\u0161e jsme se zam\u011b\u0159ili na to, aby se na\u0161i intern\u00ed p\u0159isp\u011bvatel\u00e9 sami stali influencery, a tak vyu\u017e\u00edv\u00e1me jejich p\u0159\u00edsp\u011bvky.<\/p>\n\n\n\n

Na druhou stranu, nechceme se p\u0159\u00edli\u0161 spol\u00e9hat na placen\u00e9 influencery, kte\u0159\u00ed by m\u011bli sed\u011bt na kole a prezentovat produkty um\u011ble a nep\u0159irozen\u011b. <\/p>\n\n\n\n

Nechceme se ani spol\u00e9hat na billboardovou reklamu a podobn\u00e9 v\u011bci. M\u00e1me odli\u0161n\u00fd p\u0159\u00edstup. Chceme b\u00fdt autentick\u00fd pro na\u0161e z\u00e1kazn\u00edky. Marketing tak d\u011bl\u00e1me jako cyklist\u00e9 pro cyklisty.<\/p>\n\n\n\n

D<\/strong>\u00e1 se \u0159\u00edct, \u017ee stavebn\u00edm kamenem va\u0161\u00ed marketingov\u00e9 strategie je autenticita? <\/strong><\/h2>\n\n\n\n

S t\u00edm se d\u00e1 souhlasit.Sna\u017e\u00edme se b\u00fdt autenti\u010dt\u00ed ve sv\u00e9m p\u0159\u00edstupu k z\u00e1kazn\u00edk\u016fm. <\/p>\n\n\n\n

S na\u0161imi z\u00e1kazn\u00edky se setk\u00e1v\u00e1me na r\u016fzn\u00fdch akc\u00edch a sna\u017e\u00edme se vyj\u00edt jim maxim\u00e1ln\u011b vst\u0159\u00edc.<\/p>\n\n\n\n

Budujeme komunitu, ve kter\u00e9 se lid\u00e9 navz\u00e1jem znaj\u00ed a setk\u00e1vaj\u00ed se nap\u0159\u00edklad i v na\u0161em obchod\u011b. Autenticita je pro n\u00e1s kl\u00ed\u010dov\u00fdm pil\u00ed\u0159em a da\u0159\u00ed se n\u00e1m na n\u00ed stav\u011bt.<\/p>\n\n\n\n

Krom\u011b autenticity a budov\u00e1n\u00ed komunity, jak se je\u0161t\u011b odli\u0161ujete od konkurence? <\/strong><\/h2>\n\n\n\n

D\u016fle\u017eitou sou\u010d\u00e1st\u00ed na\u0161eho marketingov\u00e9ho rozpo\u010dtu je tak\u00e9 finan\u010dn\u00ed a materi\u00e1ln\u00ed podpora r\u016fzn\u00fdch akc\u00ed. <\/p>\n\n\n\n

Organizace akc\u00ed samotn\u00fdch nen\u00ed na\u0161\u00edm hlavn\u00edm zam\u011b\u0159en\u00edm, sp\u00ed\u0161e se soust\u0159ed\u00edme t\u0159eba na r\u016fzn\u00e9 testovac\u00ed dny, co\u017e je v na\u0161em segmentu relativn\u011b ojedin\u011bl\u00e1 aktivita. Zvl\u00e1\u0161t\u011b po covidu, kdy v\u0161echny spole\u010dnosti rozprodaly sv\u00e9 testovac\u00ed flotily.<\/p>\n\n\n\n

Podpora akc\u00ed je pro n\u00e1s d\u016fle\u017eit\u00e1 a p\u0159in\u00e1\u0161\u00ed dodate\u010dnou hodnotu na\u0161\u00ed komunit\u011b. Krom\u011b toho tak\u00e9 podporujeme zna\u010den\u00ed cyklotras a sna\u017e\u00edme se zapojit se do m\u00edstn\u00edho cyklistick\u00e9ho d\u011bn\u00ed. To je n\u011bco, co \u017e\u00e1dn\u00fd zahrani\u010dn\u00ed e-shop na Slovensku neposkytuje.<\/p>\n\n\n\n

Chceme b\u00fdt viditeln\u00ed tak\u00e9 ve skute\u010dn\u00e9m sv\u011bt\u011b, co\u017e je na\u0161e p\u0159idan\u00e1 hodnota. Dal\u0161\u00edm zp\u016fsobem, jak\u00fdm se odli\u0161ujeme, je osv\u011bta prost\u0159ednictv\u00edm na\u0161eho blogu. Tyto faktory n\u00e1s odli\u0161uj\u00ed od konkurence.<\/p>\n\n\n\n

Jak\u00e9 m\u00e1te pl\u00e1ny do budoucna? Ji\u017e jste zm\u00ednil expanzi do nov\u00fdch zem\u00ed. Pl\u00e1nujete i n\u011bjak\u00e9 dal\u0161\u00ed kroky? <\/h2>\n\n\n\n

Na Slovensku chceme v budoucnu rozv\u00edjet mthiker.sk, n\u00e1\u0161 sestersk\u00fd projekt zam\u011b\u0159en\u00fd na outdoor a hiking. <\/p>\n\n\n\n

V nejbli\u017e\u0161\u00ed dob\u011b otev\u0159eme prodejnu v \u017dilin\u011b. Bude fungovat podobn\u011b jako n\u00e1\u0161 showroom v Bratislav\u011b, jako odb\u011brn\u00e9 m\u00edsto objedn\u00e1vek z e-shopu.  <\/p>\n\n\n\n

V dlouhodob\u011bj\u0161\u00edm horizontu bychom tak\u00e9 r\u00e1di m\u011bli kamennou prodejnu v zahrani\u010d\u00ed. Na\u0161\u00edm hlavn\u00edm zam\u011b\u0159en\u00edm do budoucna z\u016fst\u00e1v\u00e1 expanze do zahrani\u010d\u00ed.<\/p>\n\n\n\n

M\u00e1te n\u011bjakou vizi, kam se chcete za p\u011bt let dostat? Nedr\u017ete se p\u0159i zemi.<\/strong><\/h2>\n\n\n\n

Ur\u010dit\u011b m\u00e1me jasn\u011b stanoven\u00e9 c\u00edle pro p\u0159\u00ed\u0161t\u00edch p\u011bt let. Na\u0161\u00edm z\u00e1m\u011brem je st\u00e1t se dominantn\u00edm hr\u00e1\u010dem st\u0159edn\u00ed Evropy. Mysl\u00edm si, \u017ee k tomu nem\u00e1me daleko. <\/p>\n\n\n\n

V na\u0161em st\u0159edoevropsk\u00e9m regionu zat\u00edm neregistrujeme spole\u010dnost, kter\u00e1 by m\u011bla podobn\u00e9 c\u00edle jako my. Vid\u00edme prostor pro pokryt\u00ed i sousedn\u00edch trh\u016f a m\u00e1me pro to stanoven\u00e9 pl\u00e1ny a dal\u0161\u00ed kroky.<\/p>\n\n\n\n

Jakou radu byste dal za\u010d\u00ednaj\u00edc\u00edmu e-shopu?<\/strong><\/h2>\n\n\n\n

To je velmi t\u011b\u017ek\u00e1 ot\u00e1zka, jeliko\u017e ten n\u00e1\u0161 p\u0159\u00edb\u011bh je specifick\u00fd t\u00edm, \u017ee jsme u\u017e na za\u010d\u00e1tku m\u011bli celkem slu\u0161n\u00fd z\u00e1klad. <\/p>\n\n\n\n

D\u016fle\u017eit\u00fd je focus na u\u017eivatelsk\u00fd z\u00e1\u017eitek. Z\u00e1kaznick\u00fd servis by m\u011bl b\u00fdt snadno p\u0159\u00edstupn\u00fd a p\u0159\u00edv\u011btiv\u00fd, d\u00e1l by se z\u00e1kazn\u00edci v e-shopu m\u011bli snadno orientovat. Zkr\u00e1tka by m\u011bl b\u00fdt e-shop user friendly. <\/p>\n\n\n\n

Pokud se vyskytne n\u011bjak\u00e1 negativn\u00ed situace, co\u017e se n\u011bkdy stane, vy\u0159e\u0161te to a sna\u017ete se jednat ve prosp\u011bch z\u00e1kazn\u00edka. V na\u0161em p\u0159\u00edpad\u011b se tato strategie vyplatila v 99,9 % p\u0159\u00edpad\u016f. Je vid\u011bt, \u017ee n\u00e1\u0161 \u00fasp\u011bch spo\u010d\u00edv\u00e1 tak\u00e9 v schopnosti \u0159e\u0161it probl\u00e9my se z\u00e1kazn\u00edky tak, aby byli na konci dne spokojeni.<\/p>\n\n\n\n

Vn\u00edm\u00e1te tento p\u0159\u00edstup i na recenz\u00edch?  <\/strong><\/h2>\n\n\n\n

Vn\u00edm\u00e1me to na Heur\u00e9ce nebo na Googlu, kde m\u016f\u017eete d\u00e1t hv\u011bzdi\u010dku i kamenn\u00e9 prodejn\u011b. <\/p>\n\n\n\n

Feedbacku si cen\u00edme, i kdy\u017e je negativn\u00ed a konstruktivn\u00ed. Dok\u00e1\u017eeme s t\u00edm feedbackem pracovat a posouvat se tak po\u0159\u00e1d vp\u0159ed. <\/p>\n\n\n\n

V\u017edy\u0165 ani my nejsme 100% stroje, i u n\u00e1s se d\u011bj\u00ed n\u011bjak\u00e9 chyby. Ale na ty chyby se sna\u017e\u00edme reagovat. <\/p>\n\n\n\n

A i kdy\u017e se n\u011bjak\u00fd ten negativn\u00ed feedback objev\u00ed, mysl\u00edm si, \u017ee velk\u00e9 procento z toho dok\u00e1\u017eeme oto\u010dit. Pokud je to mo\u017en\u00e9, chceme z nespokojen\u00fdch z\u00e1kazn\u00edk\u016f ud\u011blat spokojen\u00e9. <\/p>\n\n\n\n

Kdo je Martin Palen\u010d\u00edk?<\/h2>\n\n\n\n
\"\"<\/figure>
\n

Martin Palen\u010d\u00edk je obchodn\u00edm \u0159editelem MTBIKER. Ve firm\u011b pracuje od roku 2013 a pomohl zalo\u017eit e-shop v roce 2014. Vystudoval pr\u00e1va na univerzit\u011b Pavla Jozefa \u0160af\u00e1rika ve slovensk\u00fdch Ko\u0161ic\u00edch. Je nad\u0161en\u00fdm cyklistou a organizuje nejv\u011bt\u0161\u00ed bike event na Slovensku Okolo Doma\u0161e<\/a>. Po studi\u00edch dal p\u0159ednost cyklistick\u00e9mu odv\u011btv\u00ed a naplno se pono\u0159il do pr\u00e1ce v MTBIKER. P\u0159esto\u017ee je pracovn\u011b vyt\u00ed\u017een\u00fd, sna\u017e\u00ed se vyu\u017e\u00edt ka\u017edou mo\u017enou chv\u00edli a nap\u0159\u00edklad do pr\u00e1ce cestuje na kole.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

MTBIKER nen\u00ed pro nad\u0161en\u00e9 cyklisty \u017e\u00e1dn\u00fdm nezn\u00e1m\u00fdm webem. Informace o eventech a \u010dl\u00e1nky zam\u011b\u0159en\u00e9 na cyklistiku p\u0159in\u00e1\u0161\u00ed ji\u017e od roku 1998. Jak se z informa\u010dn\u00edho bike port\u00e1lu stal \u00fasp\u011b\u0161n\u00fd e-shop? P\u0159in\u00e1\u0161\u00edme v\u00e1m exkluzivn\u00ed rozhovor s Martinem Palen\u010d\u00edkem, obchodn\u00edm \u0159editelem MTBIKER, kter\u00fd st\u00e1l u zalo\u017een\u00ed e-shopu v roce 2014. Martin n\u00e1m p\u0159edstav\u00ed za\u010d\u00e1tky podnik\u00e1n\u00ed, v\u00fdzvy, se\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":27,"featured_media":11410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"coauthors":[51],"class_list":["post-11180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pripadove-studie-rozhovory-gopay"],"acf":[],"yoast_head":"\n"Za p\u011bt let chceme b\u00fdt dominantn\u00ed hr\u00e1\u010d ve st\u0159edn\u00ed Evrop\u011b." 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