{"id":10830,"date":"2023-08-03T12:21:24","date_gmt":"2023-08-03T10:21:24","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=10830"},"modified":"2023-08-03T12:22:07","modified_gmt":"2023-08-03T10:22:07","slug":"od-prvni-platby-po-digitalni-eru-zajimavosti-z-historie-platebnich-karet-v-tuzemsku","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/od-prvni-platby-po-digitalni-eru-zajimavosti-z-historie-platebnich-karet-v-tuzemsku\/","title":{"rendered":"Od prvn\u00ed platby po digit\u00e1ln\u00ed \u00e9ru: Zaj\u00edmavosti z historie platebn\u00edch karet v tuzemsku"},"content":{"rendered":"\n

Platebn\u00ed karty jsou dnes neodmyslitelnou sou\u010d\u00e1st\u00ed na\u0161eho ka\u017edodenn\u00edho \u017eivota. Placen\u00ed platebn\u00ed kartou ale nem\u00e1 v tuzemsku tak dlouhou historii.<\/p>\n\n\n\n

Kdy u n\u00e1s prob\u011bhla prvn\u00ed platba kartou? A kter\u00e1 banka vydala v\u016fbec prvn\u00ed platebn\u00ed kartu na na\u0161em \u00fazem\u00ed? <\/p>\n\n\n\n

P\u0159in\u00e1\u0161\u00edme v\u00e1m zaj\u00edmavosti z historie platebn\u00edch karet v tuzemsku. Od prvn\u00edch krok\u016f a\u017e po masov\u00e9 roz\u0161\u00ed\u0159en\u00ed v digit\u00e1ln\u00edm v\u011bku. <\/p>\n\n\n\n\n\n\n\n

Platebn\u00ed karty jen v ruk\u00e1ch turist\u016f<\/h2>\n\n\n\n

Banky v komunistick\u00e9m \u010ceskoslovensku sv\u00fdm klient\u016fm platebn\u00ed karty nevyd\u00e1valy. Za socialismu dominovalo placen\u00ed hotovost\u00ed, kter\u00e1 sv\u00fdm vzhledem slou\u017eila tak\u00e9 jako n\u00e1stroj tehdej\u0161\u00ed politick\u00e9 propagandy. <\/p>\n\n\n\n

\"\"<\/a>
Foto: Numismatika CB<\/figcaption><\/figure>\n\n\n\n

\u010cSSR sice platebn\u00ed karty nevyd\u00e1vala, ale platby z platebn\u00edch karet akceptovala. K akceptaci ofici\u00e1ln\u011b p\u0159istoupila v roce 1965, a to platebn\u00edch karet vydavatele Diners Club. <\/p>\n\n\n\n

A pr\u00e1v\u011b platebn\u00ed karta Diners nese v\u00fdznamn\u00e9 prvenstv\u00ed – prvn\u00ed platba kartou na na\u0161em \u00fazem\u00ed prob\u011bhla z t\u00e9to platebn\u00ed karty. Konkr\u00e9tn\u011b o 3 roky pozd\u011bji od ofici\u00e1ln\u00edho za\u010d\u00e1tku akceptace –  24. 10. 1968.<\/p>\n\n\n\n

Jeliko\u017e jedinou spole\u010dnost\u00ed pov\u011b\u0159enou p\u0159ij\u00edmat platby kartou byla tehdy cestovn\u00ed kancel\u00e1\u0159 \u010cedok, nen\u00ed divu, \u017ee prvn\u00ed platba prob\u011bhla pr\u00e1v\u011b za slu\u017eby na pra\u017esk\u00e9 pobo\u010dce. <\/p>\n\n\n\n

„Bony“ nahradila platebn\u00ed karta<\/h2>\n\n\n\n

Prvn\u00ed platebn\u00ed kartu na na\u0161em \u00fazem\u00ed vydala \u017divnostensk\u00e1 banka (dne\u0161n\u00ed UniCredit bank) a\u017e v roce 1988 – tedy 30 let po tom, co Bank of America vydala prvn\u00ed plastovou platebn\u00ed kartu.<\/p>\n\n\n\n

Nejednalo se \u00fapln\u011b o klasickou platebn\u00ed kartu. Banka kartu vyd\u00e1vala k tuzexov\u00e9mu \u00fa\u010dtu a nahrazovala tak „bony“ (=tuzexov\u00e9 pouk\u00e1zky).<\/p>\n\n\n\n

Touto platebn\u00ed kartou tak jej\u00ed dr\u017eitel mohl zaplatit v\u00fdhradn\u011b v obchodn\u00edm dom\u011b Tuzex.<\/p>\n\n\n\n

\"\"<\/a>
Foto: penize.cz<\/figcaption><\/figure>\n\n\n\n

Doh\u00e1n\u00edme z\u00e1pad<\/h2>\n\n\n\n

\u017divnostensk\u00e1 banka neskon\u010dila jen u tuzexov\u00e9 karty. Jako prvn\u00ed banka v tuzemsku se stala \u010dlenem mezin\u00e1rodn\u00ed karetn\u00ed spole\u010dnosti a d\u00edky tomu vydala v roce 1991 v\u016fbec prvn\u00ed kartu Visa u n\u00e1s.<\/p>\n\n\n\n

Rozvoj platebn\u00edch karet u n\u00e1s za\u010dal a\u017e na za\u010d\u00e1tku 90. let, kdy na popud \u010cNB za\u010daly banky reagovat na technologick\u00fd pokrok a usilovali o napojen\u00ed do mezin\u00e1rodn\u00ed syst\u00e9mu bezhotovostn\u00edho placen\u00ed. <\/p>\n\n\n\n

V roce 1991 bylo zalo\u017eeno Mezibankovn\u00ed sdru\u017een\u00ed pro platebn\u00ed karty, kter\u00e9ho byly zakl\u00e1daj\u00edc\u00edmi \u010dleny \u010cSOB, Komer\u010dn\u00ed banka, Investi\u010dn\u00ed banka a Agrobanka. Na zalo\u017een\u00ed se pod\u00edlely i slovensk\u00e9 banky – Tatrabanka a V\u0161eobecn\u00e1 \u00faverov\u00e1 banka. Tato organizace st\u00e1le funguje, ale po rozpadu \u010cSFR se rozd\u011blila na \u010desk\u00e9 Sdru\u017een\u00ed pro bankovn\u00ed karty<\/a> a slovensk\u00e9 Zdru\u017eenie pre platobn\u00e9 karty<\/a>.<\/p>\n\n\n\n

\u010cesk\u00e1 spo\u0159itelna u\u017e v 90. letech provozovala vlastn\u00ed bankomaty – offline syst\u00e9m, kter\u00fd ale slou\u017eil pouze k v\u00fdb\u011bru hotovosti. Paradoxn\u011b se \u010cesk\u00e1 spo\u0159itelna p\u0159ipojila k nov\u00e9mu syst\u00e9mu platebn\u00edch karet a\u017e v roce 1996, co\u017e bylo podstatn\u011b pozd\u011bji ne\u017e ostatn\u00ed banky. Je v\u0161ak t\u0159eba podotknout, \u017ee se na v\u00fdvoji nov\u00e9ho syst\u00e9mu pod\u00edlela.<\/p>\n\n\n\n

Kde se v 90. letech platilo kartou? <\/h2>\n\n\n\n

Na za\u010d\u00e1tku 90. let bylo a\u017e 90 % obratu z plateb platebn\u00edmi kartami st\u00e1le realizovan\u00fdch ze zahrani\u010dn\u00edch platebn\u00edch karet. Platebn\u00ed karty tak p\u0159ij\u00edmaly prim\u00e1rn\u011b ty prodejny, kter\u00e9 p\u0159i\u0161ly do styku s turisty – prodejny skla, staro\u017eitnictv\u00ed, restaurace, autop\u016fj\u010dovny a hotely. <\/p>\n\n\n\n

Dnes u\u017e jsou platebn\u00ed karty u n\u00e1s b\u011b\u017en\u00fdm zp\u016fsobem, jak zaplatit za n\u00e1kup. K 31.12.2022 dokonce po\u010det platebn\u00edch karet vydan\u00fdch tuzemsk\u00fdmi vydavateli dos\u00e1hl rekordn\u00edho \u010d\u00edsla – 14 015 935<\/a>.
<\/p>\n\n\n\n

Pr\u016fm\u011brn\u011b tak na jednoho obyvatele v \u010cesk\u00e9 republice p\u0159ipad\u00e1 p\u0159ibli\u017en\u011b 1,33 platebn\u00ed karty.<\/p>\n\n\n\n

Prvn\u00ed kreditn\u00ed karta<\/h2>\n\n\n\n

Kreditn\u00ed a charge karty (= platebn\u00ed karty spojen\u00e9 s \u00fav\u011brem) jsou u n\u00e1s pom\u011brn\u011b nov\u00e1 z\u00e1le\u017eitost. V roce 1998 vstoupil na \u010desk\u00fd trh Diners Club, kter\u00fd nab\u00edzel vlastn\u00ed charge karty.<\/p>\n\n\n\n

V roce 1998 za\u010dala kreditn\u00ed karty vyd\u00e1vat i \u010cesk\u00e1 spo\u0159itelna. Dos\u00e1hli na ni jen klienti s prov\u011b\u0159enou histori\u00ed.<\/p>\n\n\n\n

Velik\u00fd rozmach za\u017e\u00edvaj\u00ed kreditn\u00ed a charge karty a\u017e od roku 2001. Spolu s t\u011bmito kartami se postupn\u011b rozv\u00edj\u00ed trh i s ostatn\u00edmi n\u00e1kupn\u00edmi kartami. <\/p>\n\n\n\n

\"\"<\/a>
Foto: Diners Club International Ltd.<\/figcaption><\/figure>\n\n\n\n

Odkud jsme informace \u010derpali? <\/h2>\n\n\n\n

https:\/\/www.euro.cz\/clanky\/cim-jsme-platili-za-socialismu-v-hlavni-roli-predlistopadova-mena-1291777\/<\/a><\/p>\n\n\n\n

https:\/\/www.penize.cz\/platebni-karty\/18777-jak-dosly-platebni-karty-do-ceskych-zemi-aneb-historie-karet-plna-zajimavosti<\/a><\/p>\n\n\n\n

https:\/\/www.finance.cz\/ucty-a-sporeni\/platebni-karty\/abeceda-platebnich-karet\/historie\/<\/a><\/p>\n\n\n\n

http:\/\/www.bankovnikarty.cz\/pages\/czech\/<\/a><\/p>\n\n\n\n

https:\/\/www.penize.cz\/platebni-karty\/16363-cedok-tuzex-a-cesky-karetni-boom<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Platebn\u00ed karty jsou dnes neodmyslitelnou sou\u010d\u00e1st\u00ed na\u0161eho ka\u017edodenn\u00edho \u017eivota. Placen\u00ed platebn\u00ed kartou ale nem\u00e1 v tuzemsku tak dlouhou historii. Kdy u n\u00e1s prob\u011bhla prvn\u00ed platba kartou? A kter\u00e1 banka vydala v\u016fbec prvn\u00ed platebn\u00ed kartu na na\u0161em \u00fazem\u00ed? P\u0159in\u00e1\u0161\u00edme v\u00e1m zaj\u00edmavosti z historie platebn\u00edch karet v tuzemsku. Od prvn\u00edch krok\u016f a\u017e po masov\u00e9 roz\u0161\u00ed\u0159en\u00ed v digit\u00e1ln\u00edm\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":27,"featured_media":11311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"coauthors":[51],"class_list":["post-10830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani"],"acf":[],"yoast_head":"\nOd prvn\u00ed platby po digit\u00e1ln\u00ed \u00e9ru: Zaj\u00edmavosti z historie platebn\u00edch karet v tuzemsku | GoPay blog<\/title>\n<meta name=\"description\" content=\"Placen\u00ed kartou je dnes b\u011b\u017enou sou\u010d\u00e1st\u00ed na\u0161eho \u017eivota, i kdy\u017e v tuzemsku nem\u00e1 tato forma placen\u00ed dlouhou historii. 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