{"id":10173,"date":"2023-06-06T09:13:24","date_gmt":"2023-06-06T07:13:24","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=10173"},"modified":"2023-08-30T13:18:17","modified_gmt":"2023-08-30T11:18:17","slug":"jak-vybrat-a-zobrazit-platebni-metody-na-e-shopu","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/jak-vybrat-a-zobrazit-platebni-metody-na-e-shopu\/","title":{"rendered":"Jak vybrat a zobrazit platebn\u00ed metody na e-shopu?"},"content":{"rendered":"\n<p>Tento \u010dl\u00e1nek v\u00e1s provede doporu\u010den\u00fdm nastaven\u00edm platebn\u00ed br\u00e1ny i samotn\u00e9ho checkoutu ve va\u0161em e-shopu.<\/p>\n\n\n\n<p>P\u0159ipravte se na p\u0159\u00edjem on-line plateb a z\u00edskejte maximum dokon\u010den\u00fdch objedn\u00e1vek. N\u00e1vod jsme vypracovali na z\u00e1klad\u011b rozs\u00e1hl\u00e9 p\u0159\u00edpadov\u00e9 studie mapuj\u00edc\u00ed na\u0161e nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed e-shopy.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Obsah<\/h2>\n\n\n\n<p><a href=\"#jake-platebni-metody-podporovat\">Jak\u00e9 platebn\u00ed metody podporovat?<\/a><br><a href=\"#jakym-zpusobem-branu-zobrazit\">Jak\u00fdm zp\u016fsobem br\u00e1nu zobrazit?<\/a><br><a href=\"#kdy-prezentovat-vyber-platby\">Ve kter\u00e9 \u010d\u00e1sti objedn\u00e1vky v\u00fdb\u011br platby prezentovat?<\/a><br><a href=\"#jake-platebni-metody-prezentovat\">Jak platebn\u00ed metody prezentovat?<\/a><br><a href=\"#razeni-a-nazvoslovi\">\u010clen\u011bn\u00ed, \u0159azen\u00ed a n\u00e1zvoslov\u00ed platebn\u00edch metod<\/a><br><a href=\"#jak-platebni-metody-seskupit\">Jak platebn\u00ed metody seskupit?<\/a><br><a href=\"#jak-pojmenovat-platebni-metody\">Jak platebn\u00ed metody pojmenov\u00e1vat?<\/a><br><a href=\"#prezentace-a-pouziti-platebnich-metod\">Jak na spr\u00e1vnou pou\u017eitelnost p\u0159i prezentaci platebn\u00edch metod?<\/a><br><a href=\"#jak-spravne-napojit-platebni-metody\">Jak spr\u00e1vn\u011b napojit metody na platebn\u00ed br\u00e1nu?<\/a><br><a href=\"#checklist\">Checklist pro zobrazen\u00ed a implementaci platebn\u00edch metod<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"jake-platebni-metody-podporovat\">Jak\u00e9 platebn\u00ed metody podporovat?&nbsp;<\/h2>\n\n\n\n<p>GoPay podporuje \u0161irokou nab\u00eddku platebn\u00edch metod, ze kter\u00fdch si m\u016f\u017eete vyb\u00edrat. V z\u00e1kladu jsou metody rozd\u011bleny na 7 hlavn\u00edch kategori\u00ed:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Platebn\u00ed karty<\/li>\n\n\n\n<li>Online bankovn\u00ed tla\u010d\u00edtka<\/li>\n\n\n\n<li>Bankovn\u00ed p\u0159evody<\/li>\n\n\n\n<li>Mobiln\u00ed platby<\/li>\n\n\n\n<li>Elektronick\u00e9 pen\u011b\u017eenky<\/li>\n\n\n\n<li>Kuponov\u00e9 platby<\/li>\n\n\n\n<li>Platby v bitcoinech<\/li>\n<\/ol>\n\n\n\n<p>Pokud nem\u00e1te jasno v tom, kter\u00e9 metody na sv\u00e9m e-shopu podporovat, mohou v\u00e1m pomoct data z na\u0161\u00ed studie nap\u0159\u00ed\u010d e-shopy.<\/p>\n\n\n\n<p>Za <strong>standard<\/strong> jsou dnes pova\u017eov\u00e1ny <strong>platby kartou a okam\u017eit\u00e9 platby p\u0159es online bankovn\u00ed tla\u010d\u00edtka<\/strong>. Pr\u00e1v\u011b tyto dva platebn\u00ed kan\u00e1ly dohromady byly nejv\u00edce zastoupen\u00e9 u t\u011bch nejv\u00fdkonn\u011bj\u0161\u00edch e-shop\u016f: 96 % z\u00e1kazn\u00edk\u016f si vybralo pr\u00e1v\u011b jeden z nich.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><em>Platby kartou tvo\u0159ily u nejv\u00fdkonn\u011bj\u0161\u00edch e-shop\u016f 73,6 % plateb a online bankovn\u00ed p\u0159evody 22,4 %. Ostatn\u00ed platebn\u00ed metody \u010dasto nem\u011bly v\u00edce ne\u017e 1 % zastoupen\u00ed.<\/em><\/p>\n\n\n\n<p>V\u00fdhodou platby kartou nebo bankovn\u00edm tla\u010d\u00edtkem je velmi kr\u00e1tk\u00e1 doba realizace. Platebn\u00ed br\u00e1na je schopna z\u00e1kazn\u00edkovi poskytnout okam\u017eitou informaci ohledn\u011b stavu platby.&nbsp;<\/p>\n\n\n\n<p><strong>Pro v\u00e1s jako obchodn\u00edka maj\u00ed tyto dv\u011b metody v porovn\u00e1n\u00ed s ostatn\u00edmi n\u011bkolik v\u00fdhod:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rychleji se dostanete k pen\u011bz\u016fm za objedn\u00e1vku<\/li>\n\n\n\n<li>Ve\u0161ker\u00e9 procesy spojen\u00e9 s platbou mohou b\u00fdt automatizovan\u00e9<\/li>\n\n\n\n<li>Men\u0161\u00ed administrativa spojen\u00e1 s vy\u0159\u00edzen\u00edm objedn\u00e1vky<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<p>V n\u00e1pov\u011bd\u011b najdete pro porovn\u00e1n\u00ed <a href=\"https:\/\/help.gopay.com\/cs\/s\/gcy\" target=\"_blank\" rel=\"noreferrer noopener\">Seznam v\u0161ech platebn\u00edch metod pro CZ trh<\/a>, kter\u00e9 GoPay podporuje.<\/p>\n\n\n\n<p>Krom\u011b plateb kartou a plateb p\u0159es online bankovn\u00ed tla\u010d\u00edtko doporu\u010dujeme podporovat je\u0161t\u011b ty metody, kter\u00e9 z hlediska zam\u011b\u0159en\u00ed va\u0161eho e-shopu a typu prod\u00e1van\u00e9ho zbo\u017e\u00ed d\u00e1vaj\u00ed nejv\u011bt\u0161\u00ed smysl. V n\u011bkter\u00fdch odv\u011btv\u00edch bude nap\u0159\u00edklad fungovat platba bitcoinem, jinde ji nikdo nevyu\u017eije.&nbsp;<\/p>\n\n\n\n<p>Nezapome\u0148te prozkoumat i metody, kter\u00e9 nejsou v r\u00e1mci GoPay dostupn\u00e9, jako nap\u0159. platba v hotovosti nebo dob\u00edrka. \u010casto to mohou b\u00fdt va\u0161i z\u00e1kazn\u00edci, kdo v\u00e1s pom\u016f\u017ee nasm\u011brovat na ten spr\u00e1vn\u00fd set podporovan\u00fdch metod.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"jakym-zpusobem-branu-zobrazit\">Jak\u00fdm zp\u016fsobem br\u00e1nu zobrazit?&nbsp;<\/h2>\n\n\n\n<p>Platebn\u00ed br\u00e1na GoPay v sou\u010dasn\u00e9 dob\u011b podporuje dva hlavn\u00ed zp\u016fsoby zobrazen\u00ed do va\u0161eho e-shopu:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Redirect<\/strong><\/li>\n<\/ul>\n\n\n\n<p>V p\u0159\u00edpad\u011b<strong> <\/strong>integrace typu redirect doch\u00e1z\u00ed b\u011bhem platby k p\u0159esm\u011brov\u00e1n\u00ed z\u00e1kazn\u00edka na platebn\u00ed br\u00e1nu GoPay. Platebn\u00ed br\u00e1na tak p\u016fsob\u00ed odd\u011blen\u011b od e-shopu, proto\u017ee b\u011b\u017e\u00ed na jin\u00e9 dom\u00e9n\u011b a obsah p\u016fvodn\u00edho e-shopu nen\u00ed pro z\u00e1kazn\u00edka v okam\u017eiku platby viditeln\u00fd. Po zaplacen\u00ed se z\u00e1kazn\u00edk vrac\u00ed zp\u011bt na e-shop.<\/p>\n\n\n\n<p><a href=\"https:\/\/help.gopay.com\/cs\/tema\/platebni-brana\/postupy-plateb-na-nove-platebni-brane\/zakladni-popis-redirect-platebni-brany\">V\u00edce informac\u00ed o redirect integraci<\/a><a href=\"https:\/\/help.gopay.com\/cs\/tema\/platebni-brana\/postupy-plateb-na-nove-platebni-brane\/zakladni-popis-inline-platebni-brany\"> \u2192<\/a><a href=\"https:\/\/help.gopay.com\/cs\/tema\/platebni-brana\/postupy-plateb-na-nove-platebni-brane\/zakladni-popis-redirect-platebni-brany\"> <\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inline<\/strong><\/li>\n<\/ul>\n\n\n\n<p>P\u0159i t\u00e9to variant\u011b nedoch\u00e1z\u00ed k viditeln\u00e9mu p\u0159esm\u011brov\u00e1n\u00ed z\u00e1kazn\u00edka z va\u0161eho webu, br\u00e1na tak p\u016fsob\u00ed v\u00edce jako sou\u010d\u00e1st e-shopu. Platebn\u00ed br\u00e1na se otev\u0159e v mod\u00e1ln\u00edm okn\u011b nad p\u016fvodn\u00edm e-shopem a po dokon\u010den\u00ed platby se zase zav\u0159e.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/help.gopay.com\/cs\/tema\/platebni-brana\/postupy-plateb-na-nove-platebni-brane\/zakladni-popis-inline-platebni-brany\">V\u00edce informac\u00ed o inline integraci \u2192<\/a><\/p>\n\n\n\n<p>V\u0161echny funkce platebn\u00ed br\u00e1ny, komfort pro z\u00e1kazn\u00edky nebo mo\u017enosti p\u0159izp\u016fsoben\u00ed jsou toto\u017en\u00e9 pro oba typy integrace.<\/p>\n\n\n\n<p>Ve fin\u00e1le si tak mus\u00edte rozmyslet, jak\u00e1 je zam\u00fd\u0161len\u00e1 u\u017eivatelsk\u00e1 zku\u0161enost, kterou se sv\u00fdm z\u00e1kazn\u00edk\u016fm sna\u017e\u00edte poskytnout. Chcete, aby platebn\u00ed br\u00e1na byla vn\u00edm\u00e1na v\u00edce nez\u00e1visle, nebo chcete navodit dojem, \u017ee \u201cpat\u0159\u00ed va\u0161emu e-shopu\u201d?&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<cite><em>83 % nejv\u00fdkonn\u011bj\u0161\u00edch e-shop\u016f integruje platebn\u00ed br\u00e1nu metodou redirect, zbyl\u00fdch 17 % jde cestou inline integrace.<\/em><br><br><em>Nejlep\u0161\u00ed e-shopy s inline integrac\u00ed v na\u0161\u00ed studii m\u011bly o 1,7 % v\u00edce konverz\u00ed ne\u017e ty, co vyu\u017e\u00edvaly redirect integraci. Inline integrace dlouhodob\u011b pro e-shopy funguje l\u00e9pe (<\/em><a href=\"https:\/\/www.gopay.com\/cs\/pripadove-studie\/\"><em>P\u0159\u00edpadov\u00e1 studie k inline integraci<\/em><\/a><em>).<\/em><\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/unnamed-1.png\"><img decoding=\"async\" width=\"1024\" height=\"442\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/unnamed-1-1024x442.png\" alt=\"\" class=\"wp-image-10179\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/unnamed-1-1024x442.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/unnamed-1-300x129.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/unnamed-1-768x331.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/unnamed-1-1536x662.png 1536w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/unnamed-1-610x263.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/unnamed-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kdy-prezentovat-vyber-platby\">Ve kter\u00e9 \u010d\u00e1sti objedn\u00e1vky v\u00fdb\u011br platby prezentovat?<\/h2>\n\n\n\n<p>V\u00edte, jak\u00e9 platebn\u00ed metody budete na e-shopu podporovat? Pak m\u016f\u017eete p\u0159istoupit k dal\u0161\u00edmu kroku. T\u00edm je samotn\u00e1 prezentace platebn\u00edch metod v r\u00e1mci objedn\u00e1vkov\u00e9ho procesu.&nbsp;<\/p>\n\n\n\n<p>V\u00fdb\u011br konkr\u00e9tn\u00ed platebn\u00ed metody by m\u011bl prob\u00edhat spole\u010dn\u011b v kroku s v\u00fdb\u011brem dopravy. Alespo\u0148 takov\u00e9 bylo nej\u010dast\u011bj\u0161\u00ed \u0159e\u0161en\u00ed, kter\u00e9 vyu\u017e\u00edvaj\u00ed nejv\u00fdkonn\u011bj\u0161\u00ed e-shopy v na\u0161\u00ed studii.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><em>91 % zkouman\u00fdch e-shop\u016f m\u011blo v\u00fdb\u011br dopravy a platby v jednom kroku objedn\u00e1vkov\u00e9ho procesu.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Doporu\u010dujeme p\u0159itom jako prvn\u00ed zobrazit mo\u017enosti dopravy, a\u017e potom relevantn\u00ed platebn\u00ed metody. 56 % e-shop\u016f v na\u0161\u00ed studii prezentovalo volbu dopravy a platby pod sebou, 44 % pak vedle sebe. Vertik\u00e1ln\u00ed zobrazen\u00ed m\u00e1 n\u011bkolik v\u00fdhod:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informace z\u00e1kazn\u00edkovi d\u00e1vkujeme postupn\u011b, d\u00edky \u010demu\u017e se snadn\u011bji zorientuje<\/li>\n\n\n\n<li>Pravd\u011bpodobnost, \u017ee \u00fasp\u011b\u0161n\u011b vybere dopravu a n\u00e1sledn\u011b i platbu, je vy\u0161\u0161\u00ed<\/li>\n\n\n\n<li>Zobrazen\u00ed je konzistentn\u00ed s t\u00edm, jak bude str\u00e1nka vypadat na mobiln\u00edm za\u0159\u00edzen\u00ed<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Doprava-a-platba.png\"><img decoding=\"async\" width=\"1024\" height=\"664\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Doprava-a-platba-1024x664.png\" alt=\"\" class=\"wp-image-10183\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Doprava-a-platba-1024x664.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Doprava-a-platba-300x195.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Doprava-a-platba-768x498.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Doprava-a-platba-1536x996.png 1536w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Doprava-a-platba-610x396.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Doprava-a-platba.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"jake-platebni-metody-prezentovat\">Jak platebn\u00ed metody prezentovat?&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Metody zobrazujte jednotliv\u011b v \u0159\u00e1dc\u00edch<\/h3>\n\n\n\n<p>Vybran\u00e9 platebn\u00ed metody v\u017edy prezentujte v \u0159\u00e1dc\u00edch pod sebou a vyhn\u011bte se p\u0159\u00edli\u0161n\u00e9 kreativit\u011b. Tento zp\u016fsob zobrazen\u00ed zvolily v\u0161echny nejv\u00fdkonn\u011bj\u0161\u00ed e-shopy v na\u0161\u00ed studii.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<cite><em>100 % nejv\u00fdkonn\u011bj\u0161\u00edch e-shop\u016f v\u00fdb\u011br platebn\u00edch mo\u017enost\u00ed zobrazovalo v \u0159\u00e1dc\u00edch pod sebou.<\/em><\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0158\u00e1dkov\u00fd v\u00fdpis je dob\u0159e \u010diteln\u00fd a jednotliv\u00e9 polo\u017eky jsou d\u00edky n\u011bmu snadno porovnateln\u00e9. Z\u00e1kazn\u00edk tak rychle najde preferovanou platebn\u00ed metodu<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Zobrazeni.png\"><img decoding=\"async\" width=\"1024\" height=\"513\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Zobrazeni-1024x513.png\" alt=\"\" class=\"wp-image-10187\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Zobrazeni-1024x513.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Zobrazeni-300x150.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Zobrazeni-768x385.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Zobrazeni-1536x770.png 1536w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Zobrazeni-610x306.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Zobrazeni.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Uv\u00e1d\u011bjte na \u0159\u00e1dku ty nejd\u016fle\u017eit\u011bj\u0161\u00ed informace<\/h3>\n\n\n\n<p>Jednotliv\u00e9 \u0159\u00e1dky by v\u017edy m\u011bly obsahovat ty nejz\u00e1kladn\u011bj\u0161\u00ed informace, kter\u00e9 rychle pomohou z\u00e1kazn\u00edkovi s v\u00fdb\u011brem vhodn\u00e9 metody. Jak\u00e9 informace to jsou?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Logo a n\u00e1zev platebn\u00ed metody nebo kategorii platebn\u00edch metod<\/li>\n\n\n\n<li>Rychlost zpracov\u00e1n\u00ed platby<\/li>\n\n\n\n<li>Cenu za pou\u017eit\u00ed vybran\u00e9 metody<\/li>\n\n\n\n<li>Kr\u00e1tk\u00fd popis vybran\u00e9 platebn\u00ed metody<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Detail-platebni-metody.png\"><img decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Detail-platebni-metody-1024x551.png\" alt=\"\" class=\"wp-image-10190\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Detail-platebni-metody-1024x551.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Detail-platebni-metody-300x161.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Detail-platebni-metody-768x413.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Detail-platebni-metody-1536x827.png 1536w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Detail-platebni-metody-610x328.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Detail-platebni-metody.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<cite><em>92 % zkouman\u00fdch e-shop\u016f zobrazuje cenu za platbu p\u0159\u00edmo. 25 % e-shop\u016f v\u00e1m porad\u00ed s rychlost\u00ed p\u0159ips\u00e1n\u00ed pen\u011bz na \u00fa\u010det.<\/em><\/cite><\/blockquote>\n\n\n\n<p>Pokud chcete z\u00e1kazn\u00edk\u016fm nab\u00eddnout v\u00edce informac\u00ed k jednotliv\u00fdm platebn\u00edm metod\u00e1m ne\u017e jen na jeden \u010di dva \u0159\u00e1dky, zkuste zobrazit za n\u00e1zvem platebn\u00ed metody ikonku, kter\u00e1 povede na tooltip \u010di na otev\u0159en\u00ed mod\u00e1ln\u00edho okna s podrobn\u011bj\u0161\u00edm popisem. Pak se m\u016f\u017eete o dan\u00e9 metod\u011b rozepsat a doplnit v\u0161echno, co pot\u0159ebujete.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Detail-PM-1.png\"><img decoding=\"async\" width=\"1600\" height=\"780\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Detail-PM-1.png\" alt=\"\" class=\"wp-image-10194\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Tip: St\u00e1hn\u011bte si loga platebn\u00edch metod<\/h3>\n\n\n\n<p>Loga jednotliv\u00fdch platebn\u00edch metod m\u016f\u017eete naj\u00edt v GoPay n\u00e1pov\u011bd\u011b a jednodu\u0161e je pou\u017e\u00edt p\u0159i implementaci platebn\u00ed br\u00e1ny.&nbsp;<br><\/p>\n\n\n\n<p><a href=\"https:\/\/help.gopay.com\/cs\/tema\/integrace-platebni-brany\/loga-a-bannery\/gopay-bannery\">Zobrazit loga platebn\u00edch metod \u2192<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-PM-1024x551.png\" alt=\"\" class=\"wp-image-10196\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-PM-1024x551.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-PM-300x161.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-PM-768x413.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-PM-1536x827.png 1536w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-PM-610x328.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-PM.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Zobrazte v\u0161echny platebn\u00ed metody<\/h3>\n\n\n\n<p>A\u010dkoliv m\u016f\u017ee b\u00fdt \u0161\u00ed\u0159e dostupn\u00fdch metod ovlivn\u011bna v\u00fdb\u011brem dopravy v p\u0159edchoz\u00edm kroku, v\u017edy byste m\u011bli zobrazovat \u00fapln\u00fd seznam dostupn\u00fdch platebn\u00edch metod. D\u00edky tomu bude z\u00e1kazn\u00edk schopen vybrat takovou kombinaci dopravy a platby, kter\u00e1 mu vyhovuje.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<cite><em>75 % e-shop\u016f nab\u00edzelo v\u0161echny platebn\u00ed metody, 25 % z nich nedostupn\u00e9 volby skr\u00fdvalo.<\/em><\/cite><\/blockquote>\n\n\n\n<p>Je-li n\u011bjak\u00e1 platebn\u00ed metoda s vybran\u00fdm typem dopravy nedostupn\u00e1, ud\u011blejte ji neaktivn\u00ed tak, aby si ji z\u00e1kazn\u00edk nemohl vybrat. Snadno ji tak vizu\u00e1ln\u011b odli\u0161\u00ed od ostatn\u00edch. V tooltipu nebo mod\u00e1ln\u00edm okn\u011b je pak vhodn\u00e9 zm\u00ednit, p\u0159i jak\u00e9 doprav\u011b je mo\u017en\u00e9 dan\u00fd typ platby vybrat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace.png\"><img decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-1024x551.png\" alt=\"\" class=\"wp-image-10199\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-1024x551.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-300x161.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-768x413.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-1536x827.png 1536w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-610x328.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Vyberte vhodnou variantu zobrazen\u00ed<\/h3>\n\n\n\n<p>V z\u00e1kladu existuj\u00ed t\u0159i zp\u016fsoby, jak m\u016f\u017eete s prezentac\u00ed platebn\u00edch metod na stran\u011b e-shopu pracovat.<\/p>\n\n\n\n<p><strong>P\u0159\u00edm\u00e1 varianta<\/strong> \u2013 v\u0161echny platebn\u00ed metody prezentujete p\u0159\u00edmo na sv\u00e9m e-shopu a z\u00e1kazn\u00edk je po v\u00fdb\u011bru metody p\u0159i placen\u00ed p\u0159esm\u011brovan\u00fd rovnou na vybranou metodu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2705 <strong>V\u00fdhody<\/strong>:<\/li>\n\n\n\n<li>Zobrazen\u00ed platebn\u00edch metod m\u00e1te pln\u011b ve sv\u00e9 re\u017eii<\/li>\n\n\n\n<li>K v\u00fdb\u011bru platebn\u00ed metody doch\u00e1z\u00ed b\u011bhem n\u00e1kupn\u00edho procesu<\/li>\n\n\n\n<li>Vhodn\u00e9 pro pou\u017eit\u00ed velk\u00e9ho mno\u017estv\u00ed nab\u00edzen\u00fdch platebn\u00edch metod<\/li>\n\n\n\n<li>Tuto variantu pou\u017e\u00edvaj\u00ed nejv\u011bt\u0161\u00ed \u010desk\u00e9 e-shopy<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u274c <strong>Nev\u00fdhody<\/strong>:<\/li>\n\n\n\n<li>Rozs\u00e1hlej\u0161\u00ed integrace<\/li>\n\n\n\n<li>Nelze zaru\u010dit dostupnost nov\u00fdch platebn\u00edch metod<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prima.png\"><img decoding=\"async\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prima-621x1024.png\" alt=\"\" class=\"wp-image-10202\" style=\"width:621px;height:1024px\" width=\"621\" height=\"1024\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prima-621x1024.png 621w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prima-182x300.png 182w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prima-768x1267.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prima-931x1536.png 931w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prima-655x1080.png 655w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prima-610x1006.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prima.png 970w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/a><\/figure>\n\n\n\n<p><strong>\u010c\u00e1ste\u010dn\u011b agregovan\u00e1 varianta<\/strong> \u2013 na e-shopu zobraz\u00edte pouze hlavn\u00ed kategorie platebn\u00edch metod (platba kartou, platba bankovn\u00edm p\u0159evodem aj.) nebo mix hlavn\u00edch kategori\u00ed a nejpou\u017e\u00edvan\u011bj\u0161\u00edch metod. Volbu konkr\u00e9tn\u00edho poskytovatele a dokon\u010den\u00ed prov\u00e1d\u00ed z\u00e1kazn\u00edk a\u017e na platebn\u00ed br\u00e1n\u011b. <\/p>\n\n\n\n<p>\u2705 <strong>V\u00fdhody<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Snadn\u00e1 integrace<\/li>\n\n\n\n<li>Je zaru\u010dena dostupnost nov\u00fdch platebn\u00edch metod<\/li>\n\n\n\n<li>Vhodn\u00e9 pro v\u0161echny typy obchod\u016f<\/li>\n<\/ul>\n\n\n\n<p>\u274c <strong>Nev\u00fdhody<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vy\u017eaduje p\u0159esm\u011brov\u00e1n\u00ed na platebn\u00ed br\u00e1nu pro v\u00fdb\u011br banky<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Castecne-1.png\"><img decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Castecne-1-1024x494.png\" alt=\"\" class=\"wp-image-10209\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Castecne-1-1024x494.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Castecne-1-300x145.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Castecne-1-768x371.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Castecne-1-1536x741.png 1536w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Castecne-1-610x294.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Castecne-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Pln\u011b agregovan\u00e1 varianta<\/strong> \u2013 z\u00e1kazn\u00edk \u017e\u00e1dn\u00fdm zp\u016fsobem platebn\u00ed metodu na stran\u011b e-shopu nevyb\u00edr\u00e1 a volba metody je p\u0159enech\u00e1na a\u017e na platebn\u00ed br\u00e1nu.<\/p>\n\n\n\n<p>\u2705 <strong>V\u00fdhody<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Snadn\u00e1 integrace<\/li>\n\n\n\n<li>V\u00fdb\u011br platebn\u00ed metody je zcela p\u0159enech\u00e1n na platebn\u00ed br\u00e1n\u011b &nbsp;<\/li>\n\n\n\n<li>Je zaru\u010dena dostupnost nov\u00fdch platebn\u00edch metod &nbsp;<\/li>\n\n\n\n<li>Vhodn\u00e9 zejm\u00e9na pro obchody orientuj\u00edc\u00ed se na slu\u017eby<\/li>\n<\/ul>\n\n\n\n<p>\u274c <strong>Nev\u00fdhody<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nen\u00ed vhodn\u00e9 pro v\u011bt\u0161\u00ed mno\u017estv\u00ed platebn\u00edch metod<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Plne.png\"><img decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Plne-1024x494.png\" alt=\"\" class=\"wp-image-10213\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Plne-1024x494.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Plne-300x145.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Plne-768x371.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Plne-1536x741.png 1536w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Plne-610x294.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Plne.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Integrujete-li platebn\u00ed br\u00e1nu na <strong>klasick\u00fd e-shop<\/strong>, doporu\u010dujeme vyu\u017e\u00edt <strong>p\u0159\u00edmou nebo \u010d\u00e1ste\u010dn\u011b agregovanou variantu<\/strong>. Jednu z t\u011bchto dvou voleb vyu\u017e\u00edvaly v\u0161echny e-shopy v na\u0161\u00ed studii \u2013 \u017e\u00e1dn\u00fd z nich ne\u0161el cestou pln\u011b agregovan\u00e9 varianty.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<cite><em>64 % nejv\u00fdkonn\u011bj\u0161\u00edch e-shop\u016f m\u011blo implementovanou p\u0159\u00edmou variantu platebn\u00ed br\u00e1ny.<\/em><br><br><em>Zbyl\u00fdch 36 % m\u011blo \u010d\u00e1ste\u010dn\u011b agregovanou platebn\u00ed br\u00e1nu.&nbsp;<\/em><br><\/cite><\/blockquote>\n\n\n\n<p>I kdy\u017e v\u00edce e-shop\u016f m\u011blo implementovanou p\u0159\u00edmou variantu, na z\u00e1klad\u011b oborov\u00e9ho know-how bychom <strong>nov\u00fdm e-shop\u016fm doporu\u010dili za\u010d\u00edt s \u010d\u00e1ste\u010dn\u011b agregovanou variantou<\/strong>. Ta je jednodu\u0161\u0161\u00ed z hlediska implementace a tak\u00e9 by mohla v\u00fdrazn\u011b l\u00e9pe fungovat, proto\u017ee d\u00e1te z\u00e1kazn\u00edkovi podstatn\u011b m\u00e9n\u011b voleb a zabr\u00e1n\u00edte tak paral\u00fdze v\u00fdb\u011bru. (viz <a href=\"https:\/\/medium.com\/@FlorentGeerts\/the-jam-experiment-how-choice-overloads-makes-consumers-buy-less-d610f8c37b9b\">P\u0159\u00edpadov\u00e1 studie<\/a>).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"razeni-a-nazvoslovi\">\u010clen\u011bn\u00ed, \u0159azen\u00ed a n\u00e1zvoslov\u00ed platebn\u00edch metod<\/h2>\n\n\n\n<p>Zp\u016fsob \u010dlen\u011bn\u00ed jednotliv\u00fdch platebn\u00edch metod z\u00e1vis\u00ed na vybran\u00e9 variant\u011b zobrazen\u00ed:<\/p>\n\n\n\n<p><strong>P\u0159\u00edm\u00e1 varianta zobrazen\u00ed a jednotky platebn\u00edch metod<\/strong><br>V\u0161echny dostupn\u00e9 metody jednodu\u0161e vylistujte pod sebe od t\u00e9 nejpou\u017e\u00edvan\u011bj\u0161\u00ed. Budete-li zobrazovat v\u00edce metod z jedn\u00e9 kategorie, sna\u017ete se je v seznamu dr\u017eet u sebe.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Jednotky.png\"><img decoding=\"async\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Jednotky-1024x575.png\" alt=\"\" class=\"wp-image-10218\" style=\"width:840px;height:471px\" width=\"840\" height=\"471\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Jednotky-1024x575.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Jednotky-300x168.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Jednotky-768x431.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Jednotky-1536x862.png 1536w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Jednotky-610x342.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Jednotky.png 1600w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<p><strong>P\u0159\u00edm\u00e1 varianta zobrazen\u00ed a v\u011bt\u0161\u00ed mno\u017estv\u00ed platebn\u00edch metod<\/strong><br>Zobrazte ve v\u00fdchoz\u00edm stavu jen n\u011bkolik nejpou\u017e\u00edvan\u011bj\u0161\u00edch metod a zobrazen\u00ed cel\u00e9ho seznamu skryjte za odkaz (\u201cZobrazit dal\u0161\u00ed platebn\u00ed metody\u201d). Seznam p\u0159i zobrazen\u00ed v\u0161ech dostupn\u00fdch platebn\u00edch metod doporu\u010dujeme rozd\u011blit na kategorie podle typu. Z\u00e1kazn\u00edkovi to usnadn\u00ed orientaci v seznamu a rychleji tak najde preferovanou platebn\u00ed metodu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Vetsi-mnozstvi.png\"><img decoding=\"async\" width=\"1329\" height=\"1600\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Vetsi-mnozstvi.png\" alt=\"\" class=\"wp-image-10221\"\/><\/a><\/figure>\n\n\n\n<p><strong>\u010c\u00e1ste\u010dn\u011b agregovan\u00e1 varianta zobrazen\u00ed<\/strong><br>Zobrazte pouze hlavn\u00ed kategorie plateb od t\u011bch nejpou\u017e\u00edvan\u011bj\u0161\u00edch (Platba kartou, Bankovn\u00ed p\u0159evod,&#8230;) a dal\u0161\u00ed up\u0159esn\u011bn\u00ed z\u00e1kazn\u00edk provede v platebn\u00ed br\u00e1n\u011b.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Castecne-agregovana.png\"><img decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Castecne-agregovana-1024x494.png\" alt=\"\" class=\"wp-image-10223\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Castecne-agregovana-1024x494.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Castecne-agregovana-300x145.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Castecne-agregovana-768x371.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Castecne-agregovana-1536x741.png 1536w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Castecne-agregovana-610x294.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Castecne-agregovana.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Pln\u011b agregovan\u00e1 varianta zobrazen\u00ed<\/strong><br>Zobrazen\u00ed za v\u00e1s vy\u0159e\u0161\u00ed platebn\u00ed br\u00e1na GoPay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"jak-platebni-metody-seskupit\">Jak platebn\u00ed metody seskupit?&nbsp;<\/h2>\n\n\n\n<p>Pokud pot\u0159ebujete prezentovat z\u00e1kazn\u00edk\u016fm <strong>kategorie platebn\u00edch metod<\/strong> (nap\u0159. p\u0159i zobrazen\u00ed pln\u00e9ho seznamu p\u0159i p\u0159\u00edm\u00e9 nebo \u010d\u00e1ste\u010dn\u011b agregovan\u00e9 variant\u011b), m\u016f\u017eete se inspirovat n\u00ed\u017ee uveden\u00fdm pojmenov\u00e1n\u00edm.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Platba p\u0159i p\u0159ed\u00e1n\u00ed (hotovost nebo dob\u00edrka)<\/li>\n\n\n\n<li>Platebn\u00ed karta (v\u0161echny platby kartou)<\/li>\n\n\n\n<li>Bankovn\u00ed p\u0159evod (okam\u017eit\u00e9 i klasick\u00e9 bankovn\u00ed p\u0159evody)<\/li>\n\n\n\n<li>Elektronick\u00e9 pen\u011b\u017eenky (GoPay, PayPal aj.)<\/li>\n\n\n\n<li>Ostatn\u00ed (v\u0161echny ostatn\u00ed metody jako mobiln\u00ed platby, bitcoin nebo t\u0159eba kuponov\u00e9 platby)<\/li>\n<\/ul>\n\n\n\n<p>A\u010dkoliv n\u011bkter\u00e9 e-shopy vn\u00e1\u0161ej\u00ed do kategorizace a\u017e moc logiky a rozd\u011bluj\u00ed nap\u0159. bankovn\u00ed p\u0159evody na online (za pou\u017eit\u00ed bankovn\u00edho tla\u010d\u00edtka) a offline (pouze zobrazen\u00ed informace k platb\u011b), je lep\u0161\u00ed j\u00edt v n\u00e1zvu hlavn\u00ed kategorie cestou maxim\u00e1ln\u00ed srozumitelnosti.&nbsp;<\/p>\n\n\n\n<p>C\u00edlem je, aby si z\u00e1kazn\u00edk rychle vybral a nemusel p\u0159em\u00fd\u0161let nad t\u00edm, jak\u00e9 metody bude m\u00edt dostupn\u00e9 v platebn\u00ed br\u00e1n\u011b po vybr\u00e1n\u00ed \u201cRychl\u00e9 online platby\u201d \u010di jin\u00e9ho ne p\u0159\u00edli\u0161 pr\u016fhledn\u00e9ho n\u00e1zvu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"jak-pojmenovat-platebni-metody\">Jak platebn\u00ed metody pojmenov\u00e1vat?<\/h2>\n\n\n\n<p>I kdy\u017e je pojmenov\u00e1n\u00ed jednotliv\u00fdch platebn\u00edch metod a kategori\u00ed kompletn\u011b ve va\u0161\u00ed re\u017eii, m\u011bli byste se dr\u017eet zaveden\u00fdch standard\u016f a konvenc\u00ed \u2013 n\u00e1zvy by m\u011bly odpov\u00eddat tomu, na co jsou z\u00e1kazn\u00edci zvykl\u00ed.&nbsp;<\/p>\n\n\n\n<p>Proto\u017ee platebn\u00ed br\u00e1na GoPay s n\u00e1zvy platebn\u00edch metod tak\u00e9 operuje, doporu\u010dujeme se <strong>dr\u017eet stejn\u00e9ho n\u00e1zvoslov\u00ed<\/strong>, abyste se vyhnuli zmaten\u00ed z\u00e1kazn\u00edka prezentac\u00ed dvou r\u016fzn\u00fdch pojmenov\u00e1n\u00ed pro tu samou metodu.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">N\u00e1zvy platebn\u00edch metod v br\u00e1n\u011b GoPay<\/h4>\n\n\n\n<p><strong>Platebn\u00ed karty<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Platebn\u00ed karta<\/li>\n<\/ul>\n\n\n\n<p><strong>Bankovn\u00ed p\u0159evod s pou\u017eit\u00edm tla\u010d\u00edtka<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u010cesk\u00e1 spo\u0159itelna<\/li>\n\n\n\n<li>Komer\u010dn\u00ed banka<\/li>\n\n\n\n<li>Po\u0161tovn\u00ed spo\u0159itelna<\/li>\n\n\n\n<li>Raiffeisenbank<\/li>\n\n\n\n<li>UniCredit Bank<\/li>\n\n\n\n<li>MONETA Money Bank<\/li>\n\n\n\n<li>mBank<\/li>\n\n\n\n<li>Fio banka<\/li>\n\n\n\n<li>Air Bank<\/li>\n\n\n\n<li>Po\u0161tovn\u00ed spo\u0159itelna<\/li>\n\n\n\n<li>Equa bank<\/li>\n\n\n\n<li>Citibank Europe plc, organiza\u010dn\u00ed slo\u017eka<\/li>\n\n\n\n<li>ING Bank<\/li>\n\n\n\n<li>Expobank<\/li>\n\n\n\n<li>Oberbank<\/li>\n\n\n\n<li>Sberbank<\/li>\n\n\n\n<li>V\u00daB Praha<\/li>\n<\/ul>\n\n\n\n<p><strong>Bankovn\u00ed p\u0159evod<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bankovn\u00ed p\u0159evod<\/li>\n<\/ul>\n\n\n\n<p><strong>Elektronick\u00e9 pen\u011b\u017eenky<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GoPay<\/li>\n\n\n\n<li>PayPal<\/li>\n\n\n\n<li>Apple Pay<\/li>\n\n\n\n<li>Google Pay<\/li>\n<\/ul>\n\n\n\n<p><strong>Kuponov\u00e9 platby<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paysafecard<\/li>\n<\/ul>\n\n\n\n<p><strong>Mobiln\u00ed platby<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mPlatba<\/li>\n\n\n\n<li>Premium SMS<\/li>\n<\/ul>\n\n\n\n<p><strong>Platby v bitcoinech<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bitcoin<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Tip: V\u011bnujte pozornost velk\u00fdm a mal\u00fdm p\u00edsmen\u016fm<\/h4>\n\n\n\n<p>P\u0159i pr\u00e1ci s n\u00e1zvy platebn\u00edch metod v\u011bnujte zv\u00fd\u0161enou pozornost velk\u00fdm a mal\u00fdm p\u00edsmen\u016fm, abyste se vyhnuli nespr\u00e1vn\u00e9mu pou\u017eit\u00ed n\u011bkter\u00e9ho z nich. To se t\u00fdk\u00e1 p\u0159edev\u0161\u00edm n\u00e1zv\u016f, kter\u00e9 obsahuj\u00ed v\u00edce slov (\u010cesk\u00e1 spo\u0159itelna, Komer\u010dn\u00ed banka,&#8230;) nebo jsou z v\u00edce slov slo\u017eeny (GoPay, PayPal,..).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Pojmenovani.png\"><img decoding=\"async\" width=\"1600\" height=\"875\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Pojmenovani.png\" alt=\"\" class=\"wp-image-10231\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"prezentace-a-pouziti-platebnich-metod\">Jak na spr\u00e1vnou pou\u017eitelnost p\u0159i prezentaci platebn\u00edch metod?<\/h2>\n\n\n\n<p>V r\u00e1mci p\u0159\u00edpravy grafick\u00fdch n\u00e1vrh\u016f, UX designu a n\u00e1sledn\u00e9 implementace platebn\u00edch metod na stran\u011b e-shopu, byste m\u011bli dodr\u017eovat <strong>pravidla dobr\u00e9 pou\u017eitelnosti<\/strong>. Co to konkr\u00e9tn\u011b znamen\u00e1?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Platebn\u00ed a dopravn\u00ed metody prezentujeme coby seznam s p\u0159ep\u00edna\u010dem (radio buttonem). Z\u00e1kazn\u00edk sn\u00e1ze pochop\u00ed, \u017ee je mo\u017en\u00e9 vybrat jen jednu volbu.<\/li>\n\n\n\n<li>Vyhn\u011bte se pou\u017eit\u00ed zatrh\u00e1vac\u00edch pol\u00ed\u010dek (checkbox\u016f), kter\u00e9 indikuj\u00ed v\u00edcen\u00e1sobn\u00fd v\u00fdb\u011br.<\/li>\n\n\n\n<li>Dr\u017ete se standard\u016f a p\u0159ep\u00edna\u010d (radio button) m\u011bjte v\u017edy na za\u010d\u00e1tku jednotliv\u00fdch \u0159\u00e1dk\u016f.<\/li>\n\n\n\n<li>Aktivn\u00ed (vybran\u00fd) \u0159\u00e1dek se sna\u017ete jasn\u011b graficky odli\u0161it od ostatn\u00edch, nevybran\u00fdch \u0159\u00e1dk\u016f.<\/li>\n\n\n\n<li>V\u017edy m\u011bjte cel\u00fd \u0159\u00e1dek klikac\u00ed. Z\u00e1kazn\u00edk nemus\u00ed kliknout pro zm\u011bnu volby pouze na p\u0159ep\u00edna\u010d (radio button), ale m\u016f\u017ee vyu\u017e\u00edt cel\u00fd prostor \u0159\u00e1dku. Toto je d\u016fle\u017eit\u00e9 p\u0159edev\u0161\u00edm p\u0159i p\u0159\u00edstupu z mobiln\u00edho za\u0159\u00edzen\u00ed.&nbsp;<\/li>\n\n\n\n<li>Mo\u017enost kliknout kamkoliv v r\u00e1mci \u0159\u00e1dku indikujte zm\u011bnou kurzoru. M\u00edsto klasick\u00e9ho kurzoru pou\u017eijte pseudot\u0159\u00eddu hover s jasn\u00fdm grafick\u00fdm odli\u0161en\u00edm.<\/li>\n\n\n\n<li>Cel\u00fd \u0159\u00e1dek s informacemi se sna\u017ete m\u00edt co nejv\u00edce kompaktn\u00ed. Nezapome\u0148te, \u017ee na mobilu budete m\u00edt zna\u010dn\u011b omezen\u00fd prostor pro zobrazen\u00ed v\u0161ech informac\u00ed.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-pouzitelnost.png\"><img decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-pouzitelnost-1024x583.png\" alt=\"\" class=\"wp-image-10235\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-pouzitelnost-1024x583.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-pouzitelnost-300x171.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-pouzitelnost-768x437.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-pouzitelnost-1536x875.png 1536w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-pouzitelnost-610x347.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prezentace-pouzitelnost.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"jak-spravne-napojit-platebni-metody\">Jak spr\u00e1vn\u011b napojit metody na platebn\u00ed br\u00e1nu?<\/h2>\n\n\n\n<p>Cesta platebn\u00ed br\u00e1nou by v\u017edy m\u011bla b\u00fdt pokra\u010dov\u00e1n\u00edm toho, co za\u010dalo na e-shopu. S t\u00edm souvis\u00ed i fakt, \u017ee by z\u00e1kazn\u00edk nem\u011bl v pr\u016fb\u011bhu platby na br\u00e1n\u011b zad\u00e1vat informace, kter\u00e9 u\u017e jednou v objedn\u00e1vkov\u00e9m procesu e-shopu poskytl. Toho m\u016f\u017eete doc\u00edlit spr\u00e1vn\u00fdm napojen\u00edm e-shopu na konkr\u00e9tn\u00ed stavy platebn\u00ed br\u00e1ny.&nbsp;<\/p>\n\n\n\n<p><strong>P\u0159\u00edklad 1: P\u0159\u00edm\u00e1 varianta zobrazen\u00ed<br><\/strong>Pokud jsem jako z\u00e1kazn\u00edk na e-shopu zvolil platbu kartou, o\u010dek\u00e1v\u00e1m, \u017ee cesta na platebn\u00ed br\u00e1n\u011b za\u010dne zad\u00e1n\u00edm \u010d\u00edsla karty a nic dal\u0161\u00edho nebudu muset volit nebo zad\u00e1vat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prime-zobrazeni.png\"><img decoding=\"async\" width=\"1024\" height=\"907\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prime-zobrazeni-1024x907.png\" alt=\"\" class=\"wp-image-10238\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prime-zobrazeni-1024x907.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prime-zobrazeni-300x266.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prime-zobrazeni-768x680.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prime-zobrazeni-1536x1360.png 1536w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prime-zobrazeni-1219x1080.png 1219w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prime-zobrazeni-610x540.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Prime-zobrazeni.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>P\u0159\u00edklad 2: \u010c\u00e1ste\u010dn\u011b agregovan\u00e1 varianta zobrazen\u00ed<\/strong><\/p>\n\n\n\n<p>Pokud jsem jako z\u00e1kazn\u00edk na e-shopu zvolil kategorii bankovn\u00ed p\u0159evod, o\u010dek\u00e1v\u00e1m, \u017ee cesta v platebn\u00ed br\u00e1n\u011b za\u010dne v\u00fdb\u011brem moj\u00ed banky.&nbsp;<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b, \u017ee by z\u00e1kazn\u00edk vid\u011bl cokoliv jin\u00e9ho nebo musel opakovan\u011b prov\u00e1d\u011bt n\u011bjak\u00fd v\u00fdb\u011br, hroz\u00ed, \u017ee o n\u011bj v tomto kroku p\u0159ijdete. P\u0159i integraci platebn\u00ed br\u00e1ny byste se v\u017edy m\u011bli sna\u017eit o co mo\u017en\u00e1 nejjednodu\u0161\u0161\u00ed a nejp\u0159\u00edmo\u010da\u0159ej\u0161\u00ed z\u00e1kaznickou cestu.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Castecne-agregovana-varianta.png\"><img decoding=\"async\" width=\"1600\" height=\"1152\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Castecne-agregovana-varianta.png\" alt=\"\" class=\"wp-image-10240\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"checklist\">Checklist pro zobrazen\u00ed a implementaci platebn\u00edch metod<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vybrat podporovan\u00e9 platebn\u00ed metody<\/li>\n\n\n\n<li>Zvolit typ integrace platebn\u00ed br\u00e1ny (redirect nebo inline)<\/li>\n\n\n\n<li>Um\u00edstit v\u00fdb\u011br platebn\u00ed metody spole\u010dn\u011b s dopravou na jednu str\u00e1nku v objedn\u00e1vkov\u00e9m procesu<\/li>\n\n\n\n<li>Vybrat variantu zobrazen\u00ed platebn\u00edch metod<\/li>\n\n\n\n<li>Zvolit spr\u00e1vn\u00e9 n\u00e1zvy jednotliv\u00fdch platebn\u00edch metod a jejich kategori\u00ed<\/li>\n\n\n\n<li>Zajistit spr\u00e1vnou pou\u017eitelnost u volby platebn\u00edch metod<\/li>\n\n\n\n<li>Zajistit, aby akce v platebn\u00ed br\u00e1n\u011b plynule navazovala na vybranou platebn\u00ed metodu v e-shopu<\/li>\n<\/ul>\n<cite><br><\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Tento \u010dl\u00e1nek v\u00e1s provede doporu\u010den\u00fdm nastaven\u00edm platebn\u00ed br\u00e1ny i samotn\u00e9ho checkoutu ve va\u0161em e-shopu. P\u0159ipravte se na p\u0159\u00edjem on-line plateb a z\u00edskejte maximum dokon\u010den\u00fdch objedn\u00e1vek. N\u00e1vod jsme vypracovali na z\u00e1klad\u011b rozs\u00e1hl\u00e9 p\u0159\u00edpadov\u00e9 studie mapuj\u00edc\u00ed na\u0161e nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed e-shopy.<\/p>\n","protected":false},"author":27,"featured_media":10452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"coauthors":[51],"class_list":["post-10173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak vybrat a zobrazit platebn\u00ed metody na e-shopu? | GoPay blog<\/title>\n<meta name=\"description\" content=\"Tento \u010dl\u00e1nek v\u00e1s provede doporu\u010den\u00fdm nastaven\u00edm platebn\u00ed br\u00e1ny i samotn\u00e9ho checkoutu ve va\u0161em e-shopu. 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P\u0159ipravte se na p\u0159\u00edjem on-line plateb a z\u00edskejte maximum dokon\u010den\u00fdch objedn\u00e1vek.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gopay.com\/blog\/jak-vybrat-a-zobrazit-platebni-metody-na-e-shopu\/\" \/>\n<meta property=\"og:site_name\" content=\"GoPay blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gopay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T07:13:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T11:18:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/06\/navod-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"735\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tamara Koschantov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Jak vybrat a zobrazit platebn\u00ed metody na e-shopu?\" \/>\n<meta name=\"twitter:description\" content=\"Tento \u010dl\u00e1nek v\u00e1s provede doporu\u010den\u00fdm nastaven\u00edm platebn\u00ed br\u00e1ny i samotn\u00e9ho checkoutu ve va\u0161em e-shopu. 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